ISBN 10: 0957521413 / ISBN 13: 9780957521414
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Riassunto: Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success.

A brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards.

In so many ways, the brand IS the business.

In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising.

Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights.

About the Author: Emma Carter is an award-winning designer and agency founder. Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift.

She has worked across multiple sectors, including retail, finance, technology, property and franchising and believes in creating The Total Brand Experience.

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Carter, Emma Jane
Editore: Beyond Creative Thinking (2013)
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Descrizione libro Beyond Creative Thinking, 2013. HRD. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780957521414

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Descrizione libro Beyond Creative Thinking, United States, 2013. Hardback. Condizione libro: New. Language: N/A. Brand New Book ***** Print on Demand *****.Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn t start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you re refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. - I love this book; it s engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It s a must read if you own a business or you re in charge of a brand. Read this book before your competitors do!- Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg. Codice libro della libreria APC9780957521414

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Descrizione libro Beyond Creative Thinking 4/10/2013, 2013. Hardback or Cased Book. Condizione libro: New. Beyond the LOGO. Book. Codice libro della libreria BBS-9780957521414

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Descrizione libro Beyond Creative Thinking, 2017. Hardcover. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0957521413

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Descrizione libro Beyond Creative Thinking, 2013. HRD. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IP-9780957521414

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Descrizione libro Beyond Creative Thinking, United States, 2013. Hardback. Condizione libro: New. Language: N/A. Brand New Book ***** Print on Demand *****. Welcome to the era of the Total Brand Experience! Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesn t start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you re refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. - I love this book; it s engagingly written, nicely illustrated, cleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It s a must read if you own a business or you re in charge of a brand. Read this book before your competitors do!- Mike Harris, Founder of three iconic billion-pound brands: First Direct, Mercury Communications, and Egg. Codice libro della libreria APC9780957521414

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Descrizione libro Beyond Creative Thinking. Hardcover. Condizione libro: New. Hardcover. 204 pages. Dimensions: 9.8in. x 6.4in. x 0.9in.Award-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. A brand doesnt start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards. In so many ways, the brand IS the business. In BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising. Far from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether youre refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780957521414

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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780957521414

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Descrizione libro Beyond Creative Thinking, 2013. Hardcover. Condizione libro: New. book. Codice libro della libreria M0957521413

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Descrizione libro Beyond Creative Thinking. Hardcover. Condizione libro: New. 0957521413 Special order direct from the distributor. Codice libro della libreria ING9780957521414

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