Birmingham School of audience theory [Paperback](Chinese Edition)

WEI YING SU

ISBN 10: 7565703281 / ISBN 13: 9787565703287

Editore: Communication University of China Press, 2011

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Paperback Pages Number: 291 Language: Simplified Chinese Publisher: China Media University Press; 1 (2011 October 1st). Codice articolo MM0087

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Titolo: Birmingham School of audience theory [...

Casa editrice: Communication University of China Press

Data di pubblicazione: 2011

Legatura: paperback

Condizione: New

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Riassunto:

In a perspective of audience theory, it summarizes the audience theory of different times into four models, namely, negative reading, tendentious reading, diverse reading and resistant reading. It discusses the characteristics of audience theory of different times and it represents the latest achievements in communication research.