Black and White Thinking: The burden of a binary brain in a complex world

Dutton, Professor Kevin

ISBN 10: 1787632326 / ISBN 13: 9781787632325

Editore: Bantam Press, 2020

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Dati bibliografici

• Titolo: Black and White Thinking: The burden of a binary brain in a complex world
• Editore: Bantam Press
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1787632326
• ISBN 13: 9781787632325
• Rilegatura: Rilegato
• Condizione: Good

Descrizione articolo

Riassunto

'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, author of Influence

A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity
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Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. It doesn't seem fair. And yet we have to draw the line somewhere, we say, even though lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand.

By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become increasingly polarized. Intolerance and extremism flourish. While the human race has survived by thinking in black and white and making binary decisions, such thinking might also destroy us. We may not be programmed to think in shades of grey, but it's the colour of our cognitive future.

In this ground-breaking exploration of how our brains work, Oxford University psychologist Professor Kevin Dutton explains that by understanding the nature of our black and white thinking we are better equipped to negotiate life's grey zones. And that, by doing so, we will make subtler and far smarter decisions.
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'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN

Informazioni sull?autore

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis: The Art of Split-Second Persuasion.