Titolo: Brand Identity Essentials: 100 Principles ...
Casa editrice: Rockport Publishers
Data di pubblicazione: 2010
Condizione libro: very good
Gently used. Expect delivery in 20 days. Codice inventario libreria 9781592535781-3
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Dal retro di copertina:
Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.
Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
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Libreria AbeBooks dal: 13 giugno 2014
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