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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Budelmann, Kevin, Kim, Yang, Wozniak, Curt

Editore: Rockport Publishers, 2010
ISBN 10: 159253578X / ISBN 13: 9781592535781
Usato / Quantità: 1
Da Nearfine Books (Brooklyn, NY, U.S.A.)
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Titolo: Brand Identity Essentials: 100 Principles ...

Casa editrice: Rockport Publishers

Data di pubblicazione: 2010

Condizione libro: very good


Gently used. Expect delivery in 20 days. Codice inventario libreria 9781592535781-3

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This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Dal retro di copertina: Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.
Brand Identity Essentials  lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.

  • A one-stop reference for connecting visual design elements for logos to branding concepts.
  • Explores S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities.
  • Demonstrates core identity design principles through a clear organizational structure and a variety of sources and examples.?
Brand Identity Essentials celebrates well-executed brand programs as well as really great marks.

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Libreria: Nearfine Books
Indirizzo: Brooklyn, NY, U.S.A.

Libreria AbeBooks dal: 13 giugno 2014
Valutazione libreria: 4 stelle

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Descrizione libreria: Nearfine Books is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York.