Titolo: Brand Leadership
Condizione libro: New
Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pages Number: 283 Language: Chinese. Publisher: Machinery Industry Press. Brand Trilogy brand leadership and Leadership (U.S.) David Ake (David A. Aaker and) Eric Joachim Thaler (Erich Joachimsthaler) with Geng Shuai translation of David A. Aaker and Erich and Joachimsthaler. and Leadership. Copyright 2000 by David A. Aaker and Erich and Joachimsthaler. Simplified Chinese Translation CopFour Satisfaction guaranteed,or money back. Codice inventario libreria NC0935
Riassunto: For the first time, this book depicts how the new example changes the P&Gs traditional tactically oriented brand management system. With hundreds of cases from Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriot, IBM, McDonalds, Maggi and Swatch, the author verifies that these fundamentally changes are not second to the revolution of brand organization construction, brand organization system and brand organization culture.
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Libreria AbeBooks dal: 7 aprile 2009
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