Be Brands

Simon Hammond

Editore: John Wiley & Sons Australia, 2006
ISBN 10: 0731404556 / ISBN 13: 9780731404551
Usato / Paperback / Quantità: 0
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What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness? In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life. The bottom line is clear-- businesses must stop saying what they are and start BEing something customers want. This is where BE branding comes in-- a three-step philosophy that can radically change the future for companies, products and even people. BE brands are brands with BElief that consumers want to BElong to and that bring about wonderful, loyal, emotional BEhaviour. Best of all, Hammond not only reveals the easy three-step BE guide for business transformation, but he also names Australia's top twenty brands, exposing what you can learn from these powerhouses. Adopt the BE brand philosophy for your business-- large or small-- and you can dramatically alter the profitability, enjoyment and choices your business affords you. This Is An Audio Book. Codice inventario libreria

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Riassunto: What do companies believe in these days?
Where are the business heroes we can follow?

How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate blandness?

In this powerful new blueprint for the future of customer-centric businesses, Australia's foremost creative brand thinker, Simon Hammond, uses popular culture observations, consumer behaviour insights and twenty years' practical experience working with top brands to suggest a simple but bold new way for creating great brands. Brands that excite and connect with people. Brands that become the new heroes in everyday life.

The bottom line is clear -- businesses must stop saying what they are and start BEing something customers want. This is where BE branding comes in -- a three-step philosophy that can radically change the future for companies, products and even people.

BE brands are brands with BElief that consumers want to BElong to and that bring about wonderful, loyal, emotional BEhaviour.

Best of all, Hammond not only reveals the easy three-step BE guide for business transformation, but he also names Australia's top twenty brands, exposing what you can learn from these powerhouses. Adopt the BE brand philosophy for your business -- large or small -- and you can dramatically alter the profitability, enjoyment and choices your business affords you.

About the Author: Simon Hammond, Executive Creative Director for SEE, pushes through the boundaries of traditional thinking to provoke creative change within Australian businesses. A former newspaper, radio and magazine reporter, Hammond has created and run three of Australia’s most talked about creative agencies -- dare, The Edge and now SEE. SEE drives change through its unique and insightful processes and its award-winning creative executions in branding, advertising, online media, design, events and promotions.

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Dati bibliografici

Titolo: Be Brands
Casa editrice: John Wiley & Sons Australia
Data di pubblicazione: 2006
Legatura: Paperback
Condizione libro: New
Edizione: 1.

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Hammond, Simon
Editore: Wrightbooks, U.S.A. (2011)
ISBN 10: 0731404556 ISBN 13: 9780731404551
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Descrizione libro Wrightbooks, U.S.A., 2011. Paper Back. Condizione libro: Very Good. There is minor self wear on the cover. The top edge has minor spotting. 178 pages. Size: Size E: 8"-9" Tall (204-227mm). Codice libro della libreria 135012

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Simon D. Hammond
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Descrizione libro 2006. Paperback. Condizione libro: New. 1st. Paperback. What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and .Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 208 pages. 0.360. Codice libro della libreria 9780731404551

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Descrizione libro 2006. Paperback. Condizione libro: New. 1st. Paperback. What do companies believe in these days? Where are the business heroes we can follow? How can the next Virgin, Apple or Harley-Davidson emerge in a world of risk aversion and corporate bla.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 208 pages. 0.360. Codice libro della libreria 9780731404551

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