The Business Models Handbook : The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

Paul Hague

ISBN 10: 1398611751 / ISBN 13: 9781398611757

Editore: Kogan Page Aug 2023, 2023

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Neuware - Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates. Codice articolo 9781398611757

Dati bibliografici

Titolo: The Business Models Handbook : The Tools, ...

Casa editrice: Kogan Page Aug 2023

Data di pubblicazione: 2023

Legatura: Taschenbuch

Condizione: Neu

Edizione: seconda edizione

Descrizione articolo

Riassunto:

Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource.

Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains.

In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.

Informazioni sugli autori:

Paul Hague is founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is Fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market Research in Practice and co-author of B2B Customer Experience, also published by Kogan Page.

Paul Hague is Founder of B2B International Ltd, a global market research company. Based in Manchester, UK, he is fellow of the Market Research Society and the author of ten books, sharing 30 years of practical experience in market research and marketing. He is a visiting fellow at Manchester Metropolitan University and a guest lecturer at Manchester Business School. He is the author of Market Research in Practice and co-author of B2B Customer Experience, also published by Kogan Page.