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Business Research Methods

Donald R. Cooper , Pamela S. Schindler

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ISBN 10: 0071233180 / ISBN 13: 9780071233187
Editore: McGraw Hill Higher Education; 8Rev Ed edition , International Edition, Book
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Titolo: Business Research Methods

Casa editrice: McGraw Hill Higher Education; 8Rev Ed edition , International Edition, Book

Legatura: Paperback

Condizione libro: New

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Riassunto:

Cooper and Schindler's "Business Research Methods, 8e" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About the Author:

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

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