ISBN 10: 1845494490 / ISBN 13: 9781845494490
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Riassunto: "Far too little work has been done around the question of value, this is a notable contribution to the field. .....This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business...your customers". David Thorp, Director of Research and Professional Development, The Chartered Institute of Marketing "The contents of this book are at the very heart of understanding value. As a result, I think it would be extremely helpful for readers wishing to understand and implement value in their own organisations". Helmut Stiegler, Manager Sales & Marketing-Sales Excellence, Siemens Industry Automation Division The Challenge of Value: First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triad©. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer. At the end of the day, customers will only buy your product or service if they understand the value that you offer and they feel they have a reasonable chance of receiving that value if they purchase. That's the challenge. This book will help you meet it.

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Macdivitt, Harry & Wilkinson, Mike
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ISBN 10: 1845494490 ISBN 13: 9781845494490
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Descrizione libro abramis, 2010. Paperback. Condizione libro: Very Good. Sent within 24 hours. Expedited UK delivery available. Codice libro della libreria BBI2040843

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Descrizione libro arima publishing, 2010. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9781845494490

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Descrizione libro Arima Publishing, United Kingdom, 2010. Paperback. Condizione libro: New. 212 x 136 mm. Language: English . Brand New Book ***** Print on Demand *****. Far too little work has been done around the question of value, this is a notable contribution to the field. .This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business.your customers. David Thorp, Director of Research and Professional Development, The Chartered Institute of Marketing The contents of this book are at the very heart of understanding value. As a result, I think it would be extremely helpful for readers wishing to understand and implement value in their own organisations. Helmut Stiegler, Manager Sales Marketing-Sales Excellence, Siemens Industry Automation Division The Challenge of Value: First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triad. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer. At the end of the day, customers will only buy your product or service if they understand the value that you offer and they feel they have a reasonable chance of receiving that value if they purchase. That s the challenge. This book will help you meet it. Codice libro della libreria AAV9781845494490

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Descrizione libro abramis, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9781845494490_lsuk

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Descrizione libro arima publishing, 2010. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9781845494490

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Descrizione libro Arima Publishing, United Kingdom, 2010. Paperback. Condizione libro: New. 212 x 136 mm. Language: English . Brand New Book ***** Print on Demand *****. Far too little work has been done around the question of value, this is a notable contribution to the field. .This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business.your customers. David Thorp, Director of Research and Professional Development, The Chartered Institute of Marketing The contents of this book are at the very heart of understanding value. As a result, I think it would be extremely helpful for readers wishing to understand and implement value in their own organisations. Helmut Stiegler, Manager Sales Marketing-Sales Excellence, Siemens Industry Automation Division The Challenge of Value: First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triad. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer. At the end of the day, customers will only buy your product or service if they understand the value that you offer and they feel they have a reasonable chance of receiving that value if they purchase. That s the challenge. This book will help you meet it. Codice libro della libreria AAV9781845494490

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Descrizione libro abramis, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 1845494490

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Descrizione libro abramis, 2010. Paperback. Condizione libro: New. Codice libro della libreria INGM9781845494490

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Descrizione libro abramis. Paperback. Condizione libro: New. This item is printed on demand. Paperback. 74 pages. Far too little work has been done around the question of value, this is a notable contribution to the field. . . . . . This book will give you a head start in communicating the value inherent in your goods and services to the stakeholders who matter most to your business. . . your customers. David Thorp, Director of Research and Professional Development, The Chartered Institute of Marketing The contents of this book are at the very heart of understanding value. As a result, I think it would be extremely helpful for readers wishing to understand and implement value in their own organisations. Helmut Stiegler, Manager Sales and Marketing-Sales Excellence, Siemens Industry Automation Division The Challenge of Value: First you must understand your customer and what is important (valuable) to him personally and to his business in terms of the three elements of the Value Triad. Second you must understand your competition and how you are different from them on those issues that are important to the customer. Third you have to quantify the monetary and emotional value (both positive and negative) of these differentiators. Finally you have to construct a Value Proposition that clearly explains the differentiated value that your product or service brings to the customer. At the end of the day, customers will only buy your product or service if they understand the value that you offer and they feel they have a reasonable chance of receiving that value if they purchase. Thats the challenge. This book will help you meet it. This item ships from La Vergne,TN. Paperback. Codice libro della libreria 9781845494490

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Macdivitt, Harry; Wilkinson, Mike
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Descrizione libro abramis. PAPERBACK. Condizione libro: New. 1845494490 Special order direct from the distributor. Codice libro della libreria ING9781845494490

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