ISBN 10: 1400154243 / ISBN 13: 9781400154241
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Riassunto: The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book.

Cool isn't just a state of mind, a celebrity fad, or an American obsession?it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not.

Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the ever-popular concept of cool.

L'autore: Noah Kerner is the president of Noise, a marketing firm featured on 60 Minutes.

Gene Pressman is the founder of Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development.

Johnny Heller has narrated some five hundred books and garnered a bunch of swell awards and accolades, including Publishers Weekly Listen-Up Awards, Audie Awards and nominations, AudioFile Earphones Awards, and selection as one of AudioFile magazine's Top Fifty Narrators of the Twentieth Century.

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Noah Kerner, Gene Pressman
Editore: Tantor Media, Inc 2007-05-01, Old Saybrook, CT (2007)
ISBN 10: 1400154243 ISBN 13: 9781400154241
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Descrizione libro Tantor Media, Inc 2007-05-01, Old Saybrook, CT, 2007. audio CD. Condizione libro: New. Codice libro della libreria 9781400154241

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Noah Kerner, Gene Pressman
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ISBN 10: 1400154243 ISBN 13: 9781400154241
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Descrizione libro Tantor Media, Inc, United States, 2007. CD-Audio. Condizione libro: New. Unabridged. 193 x 137 mm. Language: English . Brand New. The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn t just a state of mind, a celebrity fad, or an American obsession-it s a business. Combining Gene Pressman s revolutionary creative vision with Noah Kerner s marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what s hot and what s not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today s most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today s savvy consumer, Pressman and Kerner explore the lessons to be learned by America s shortsighted search for the ever-popular concept of cool. Codice libro della libreria AAC9781400154241

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Descrizione libro Tantor Audio. MP3 CD. Condizione libro: New. 1400154243 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria SWATI210980308

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Descrizione libro Tantor Audio. MP3 CD. Condizione libro: Fine. 1400154243 *LIKE NEW* Ships Same Day or Next!. Codice libro della libreria SWATI21FI331770

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Noah Kerner, Gene Pressman
Editore: Tantor Media, Inc, United States (2007)
ISBN 10: 1400154243 ISBN 13: 9781400154241
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Descrizione libro Tantor Media, Inc, United States, 2007. CD-Audio. Condizione libro: New. Unabridged. 193 x 137 mm. Language: English . Brand New. The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn t just a state of mind, a celebrity fad, or an American obsession-it s a business. Combining Gene Pressman s revolutionary creative vision with Noah Kerner s marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what s hot and what s not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today s most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today s savvy consumer, Pressman and Kerner explore the lessons to be learned by America s shortsighted search for the ever-popular concept of cool. Codice libro della libreria AAC9781400154241

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Descrizione libro MP3 CD. Condizione libro: New. 136mm x 14mm x 189mm. MP3 CD. The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a rele.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 0.091. Codice libro della libreria 9781400154241

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Noah Kerner
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Descrizione libro Tantor. No binding. Condizione libro: New. MP3 CD. Dimensions: 7.6in. x 5.4in. x 0.6in.The former creative director and co-CEO of Barneys joins forces with a celebrated twenty-eight-year-old marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isnt just a state of mind, a celebrity fad, or an American obsessionits a business. Combining Gene Pressmans revolutionary creative vision with Noah Kerners marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with whats hot and whats not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, in-depth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of todays most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to todays savvy consumer, Pressman and Kerner explore the lessons to be learned by Americas shortsighted search for the ever-popular concept of cool. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. MP3 CD. Codice libro della libreria 9781400154241

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Noah Kerner/ Gene Pressman
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Descrizione libro Tantor Media, 2007. Compact Disc. Condizione libro: Brand New. mp3 una edition. 7.50x5.25x0.75 inches. In Stock. Codice libro della libreria x-1400154243

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Kerner, Noah; Pressman, Gene
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ISBN 10: 1400154243 ISBN 13: 9781400154241
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Descrizione libro Tantor Audio, 2007. MP3 CD. Condizione libro: New. book. Codice libro della libreria 1400154243

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