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Comic Wars: Marvel's Battle For Survival

Raviv, Dan

140 valutazioni da GoodReads
ISBN 10: 0785116060 / ISBN 13: 9780785116066
Editore: Marvel Comics, 2004
Usato Condizione very good
Da Nearfine Books (Brooklyn, NY, U.S.A.) Quantità: 1
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Gently used. Expect delivery in 20 days. Codice inventario libreria 9780785116066-3

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From the coauthor of the New York Times bestseller Every Spy a Prince comes the colorful true story of the business superheroes who rescued Marvel Comics from bankruptcy. In the mid-1990s, Marvel Entertainment became embroiled in a crisis as strange as one of its comic book stories. Locked in a battle for control of the half-century-old company were two Goliath-style corporate raiders and two virtually unknown Davids: Israeli immigrants with a passion for the toy business. This was a test of wills that led to a unique Wall Street showdown. Combining hard-hitting journalism with entertaining storytelling, Comic Wars takes readers behind the scenes of America's most bitter bankruptcy and captures the high-stakes, often hilarious twists and turns of this financial fiasco. The unforgettable cast of characters ranges from tycoon Ron Perelman (who bankrupted Marvel through overexpansion) and Carl Icahn (who then launched a hostile takeover of Marvel) to Ike Perlmutter and Avi Arad, scrappy owners of Toy Biz and the duo who ingeniously outmaneuvered the moguls. Culminating with Ike and Avi's triumphant launch of the blockbuster movie X-Men, and published just in time for the Spider-Man live-action movie, this is a marvelous must-read for the business world and all admirers of true grit.
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Dati bibliografici

Titolo: Comic Wars: Marvel's Battle For Survival

Casa editrice: Marvel Comics

Data di pubblicazione: 2004

Condizione libro: very good

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Libreria AbeBooks dal 13 giugno 2014
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