Communication: Principles for a Lifetime, Global Edition

Beebe, Steven, and Beebe, Susan, and Ivy, Diana

ISBN 10: 1292102861 / ISBN 13: 9781292102863

Editore: Pearson Education Limited, Harlow, 2015

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Audience: College/higher education. Very good. Unused with light shelf wear. All pages appear clean and unmarked.

Codice articolo Alibris.0015972

Dati bibliografici

• Titolo: Communication: Principles for a Lifetime, Global Edition
• Editore: Pearson Education Limited, Harlow
• Data di pubblicazione: 2015
• Lingua: Inglese
• ISBN 10: 1292102861
• ISBN 13: 9781292102863
• Rilegatura: Trade paperback
• Edizione: 6th Global.

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Riassunto

For courses in Introduction to Communication that take a mainstream rather than a survey approach   A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organising the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The 6th Edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills―in the course and beyond.