Competitive Advantage: Creating and Sustaining Superior Performance

Porter, Michael E.

Editore: The Free Press, a division of Simon & Schuster, New York, 1985

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New condition textured black boards with gold spine lettering contained in a new condition non price-clipped color illustrated dust jacket. Includes List of Other Books by Michael E. Porter; Author Dedication; Introduction; Preface; Bibliography; Index; and About the Author. Illustrated with flow charts and diagrams. "Winner of the Academy of Management's George R. Terry Book Award for the OUtstanding Contribution to the Advancement of Knowledge in the Field of Management." -- from the rear outer jacket. "The most influential management book of the past quarter century . A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage." -- Financial Times. "A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first." -- Newsday. "A brillian structural analysis of what competitive advantage might mean. " -- The Washington Post. "A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases." -- Antitrust Law & Economics Review. "Michael E. Porter teaches at Harvard Business School, where he developed the widely acclaimed MBA courses on competitive strategy. ".[the author] describes how firms can create and sustain a competitive advantage in their industry.and shows managers how to evaluate their competitive position and implement the specific action steps necessary to improve it. Porter shows: how to understand the behavior of costs, and how to create and sustain a cost advantage; how to identify what creates value for the buyer and hence differentiation, and how to carry out a successful differentiation strategy; how to choose a technological strategy that reflects the significance of the firm's technologies for competitive advantage as well as the benefits and costs of being a tech leader; how to improve a firm's competitive position by identifying "good" and "bad" competitors, and to decide what market share and mix of competitors optimizes long-term profitability, and so so much more!".

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Dati bibliografici

• Titolo: Competitive Advantage: Creating and Sustaining Superior Performance
• Editore: The Free Press, a division of Simon & Schuster, New York
• Data di pubblicazione: 1985
• Rilegatura: Hardcover
• Condizione: New
• Condizione della sovraccoperta: New