Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
Riassunto: For consumer behavior, buyer behavior, and high-level undergraduate or mba courses.scientific, sophisticated, yet readable. Kardes approaches the subject of consumer behavior by using a rigorous scientific orientation, and presents his material in three overlapping sections: basic concepts, persuasion, and managerial decision making. Thus, the text discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.
Titolo: Consumer Behavior and Managerial Decision ...
Casa editrice: Prentice Hall
Data di pubblicazione: 2001
Condizione libro: very good
Descrizione libro Prentice Hall, 2001. Paperback. Condizione libro: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Codice libro della libreria mon0000880234
Descrizione libro Prentice Hall, 2001. Paperback. Condizione libro: Good. Second. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 8120322215