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Riassunto: "Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
About the Author: J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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Descrizione libro Condizione libro: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Codice libro della libreria ABEADH*##5240
Descrizione libro McGraw-Hill Higher Education, 2005. Condizione libro: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. , 1150grams, ISBN:0071111778. Codice libro della libreria 6270001
Descrizione libro McGraw-Hill Higher Education, 2004. Paperback. Condizione libro: Acceptable. Previously may have been exposed to water (some marks remain but is usable) Acceptable items may shows sign of prior usage, pages stained or discoloured from the outside. Covers/corners and spine may be worn/bent, may contain stickers/stamps or previous owners name (May contain gift note). For detailed description please contact seller. Codice libro della libreria mon0001278307
Descrizione libro McGraw-Hill, 2004. Paperback. Condizione libro: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Codice libro della libreria mon0001271628
Descrizione libro Mcgraw-Hill (Tx), 2004. Paperback. Condizione libro: Used: Good. Codice libro della libreria SONG0071111778
Descrizione libro Mcgraw-Hill (Tx), 2004. Paperback. Condizione libro: Good. 7th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0071111778
Descrizione libro Mcgraw-Hill (Tx), 2004. Paperback. Condizione libro: Very Good. Great condition with minimal wear, aging, or shelf wear. Codice libro della libreria P020071111778
Descrizione libro Mcgraw-Hill (Tx), 2004. Paperback. Condizione libro: New. Never used!. Codice libro della libreria P110071111778
Descrizione libro Mcgraw-Hill (Tx), 2004. Paperback. Condizione libro: Like New. Almost new condition. Codice libro della libreria P010071111778