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Consumer Behaviour

Schiffman; Bednall' Watson; Kanuk

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ISBN 10: 0724802207 / ISBN 13: 9780724802203
Editore: Prentice Hall, Sydney, 1997
Usato Condizione: Very Good Brossura
Da Marlowes Books (Ferny Hills, Brisbane, QLD, Australia)

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660 pages. Book is in Very good condition throughout, the only exception is some light wear to cover. This First Edition Is Based On The Fact That Consumer Behaviour Is A Dynamic And Growing Area Or Research. Codice inventario libreria 110264

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Dati bibliografici

Titolo: Consumer Behaviour

Casa editrice: Prentice Hall, Sydney

Data di pubblicazione: 1997

Legatura: Pictorial Soft Cover

Condizione libro:Very Good

Condizione sovraccoperta: None Issued

Edizione: First Edition.

Descrizione articolo


This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.

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Descrizione libreria

Business Overview - A.B.N Number: 24105299289 Marlowes Books is one of Australia's largest marketplaces for books. Marlowes is an 'Online' bookseller of hard to find, rare, used and out of print books centrally located in Brisbane, Australia. Our stock - We specialize in - Rare, Out of Print, Collectible and Hard to Find Books. We offer over 33,000 Books in over 90 categories which are all stocked in our own warehouse in Brisbane, QLD. Our orders are dispatched daily throughout Australia and around the globe. Our books - Prior to listing any book, we carefully assess the quality, condition and price to offer books that are you will treasure for a lifetime and be able to pass down to future generations. We aim to stock quality, interesting and niche books, while also covering most categories and subjects. Our principal market are books which are not available new any longer, but are still in demand and highly sort after. Our customers - Marlowes Books values our customers satisfaction as the No.1 achievement in our business. We want to not only meet, but exceed your expectations. We welcome new customers to our store and books, and also provide great and on going service to our regular clientele. We are dedicated to fulfilling your reading needs from start to finish Our website - Marlowes Books achieves the above by creating a secure and easy-to-use database which is all put together behind the scenes and displayed onto you as our website. Great attention to detail has been a key part in the design and architecture of our site. Not only does our system keep our regular customers returning, but also allows new customers to search and locate their book with relative ease. Your Orders - Every order is treated with importance and high priority with care in packing and sending. Not only do we carefully detail and asses our books at the time of listing, they all go through a second, final inspection at the time of dispatch to ensure your order reaches you in the best possible condition. Please feel free to browse our stock on line and contact us for any further information. The Team @ Marlowes Books

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