Consumer Engineering, 1920s-1970s

Jan Logemann

ISBN 10: 3030145662 / ISBN 13: 9783030145668

Editore: Springer International Publishing, Springer International Publishing Aug 2020, 2020

Riguardo questo articolo

Neuware -In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined ¿consumer engineers,¿ and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices And to what extent was the phenomenon itself a product of broader social and cultural forces This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

Codice articolo 9783030145668

Dati bibliografici

• Titolo: Consumer Engineering, 1920s-1970s
• Editore: Springer International Publishing, Springer International Publishing Aug 2020
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 3030145662
• ISBN 13: 9783030145668
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 235 L x 155 A x 17 P (millimetri) 235 millimetri di larghezza per 155 millimetri di altezza per 17 millimetri di profondità
• Peso: 470 grammi

Descrizione articolo

Riassunto

In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentiethcentury, this volume contributes to a reassessment of consumer history more broadly.

Informazioni sull?autore

Jan Logemann is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.

Gary Cross is Distinguished Professor Emeritus of History at Pennsylvania State University, USA.

Ingo Köhler is Assistant Professor of Economic and Social History at the University of Göttingen, Germany.