Consumer Research Methods in Food Science

Heber Rodrigues

ISBN 10: 1071630024 / ISBN 13: 9781071630020

Editore: Springer US, Springer US Apr 2023, 2023

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Neuware -This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 484 pp. Englisch.

Codice articolo 9781071630020

Dati bibliografici

• Titolo: Consumer Research Methods in Food Science
• Editore: Springer US, Springer US Apr 2023
• Data di pubblicazione: 2023
• Lingua: Inglese
• ISBN 10: 1071630024
• ISBN 13: 9781071630020
• Rilegatura: Taschenbuch
• Condizione: Neu
• Dimensioni: 254 L x 178 A x 27 P (millimetri) 254 millimetri di larghezza per 178 millimetri di altezza per 27 millimetri di profondità
• Peso: 902 grammi

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Riassunto

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. 

Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.