ISBN 10: 0273661116 / ISBN 13: 9780273661115
Usato / Quantità: 0
Copie del libro da altre librerie
Mostra tutte le  copie di questo libro

Libro

Purtroppo questa copia non è più disponibile. Di seguito ti proponiamo una lista di copie simili.

Descrizione:

Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Codice inventario libreria

Su questo libro:

Book ratings provided by GoodReads):
0 valutazione media
(0 valutazioni)

Riassunto: The aim is to unite everything in a Corporate Religion. A religion that brings together the internal company and the external market in a shared, connected flow of understanding. CORPORATE RELIGION is about building a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands. The winners of the future will be those corporations who can handle the consequences of this change and implement strategies revealed in this book. It's about a shared vision and the courage to believe in a Corporate Religion. "Management has to unite the organisation around a strong idea, a shared vision, and then manage accordingly. That makes tough demands. In the company of the future there will only be space for believers. Dissenters must look elsewhere." It's about leadership and what is required for winning in the market place of the future. "Employees have the right to a leader who will stand at the front and lead them into the future. A leader who dares to believe, because without belief, it is impossible to have an opinion about the future." It's about internal-external integration, creating a bond between the internal culture and the external positioning, to consolidate the chosen market position. "Companies can be seen like people. The important factors are: how we perceive ourselves, how others perceive us and how we want to be perceived by others. The more integrated the three perspectives, the stronger and more consistent we are." And it's about how to implement the idea in the company. "I provide a number of models, 12 cases and a "timetable" explain how you set the process in motion. You cannot build a strong corporate religion without having strong working tools." In the future, building strong market positions will be about building companies with a strong personality and corporate soul.

Dal retro di copertina:

Building tomorrow's market leaders: companies with a soul. Building companies with self-worth and belief: the 21st century's key success factors. Building brands "from the heart." How the leaders are doing it: from Virgin to Starbucks, McDonald's to Harley-Davidson. In the future, building market leadership will be about building companies with a strong personality -- a corporate soul, if you will. To survive, companies must be authentic: they must grow brands from the heart. In Corporate Religion, one of Europe's fastest-rising marketing gurus shows you how. Corporate Religion is about building a strong market position in a world where consumers no longer demand simply a product, but reliable companies and brands. It's about finding the courage to believe in a strong idea and shared vision -- and manage accordingly. It's about what it takes to lead companies with such a vision -- and how to share that vision with the world. Jesper Kunde doesn't just exhort: he presents 12 detailed case studies and a timetable you can use to set the process in motion.

Jesper Kunde established Kunde & Company in 1988 and has helped it grow into one of Scandinavia's leading integrated advertising agencies.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Dati bibliografici

Condizione libro: New

I migliori risultati di ricerca su AbeBooks

1.

Kunde, Jesper
ISBN 10: 0273661116 ISBN 13: 9780273661115
Usato Paperback Quantità: 1
Da
WorldofBooks
(Goring-By-Sea, WS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR003442178

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra usato
EUR 0,92
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,76
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

Jesper Kunde
ISBN 10: 0273661116 ISBN 13: 9780273661115
Usato Quantità: 2
Da
medimops
(Berlin, Germania)
Valutazione libreria
[?]

Descrizione libro Condizione libro: good. 522 Gramm. Codice libro della libreria M00273661116-G

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra usato
EUR 4,69
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

3.

Jesper Kunde
ISBN 10: 0273661116 ISBN 13: 9780273661115
Usato Quantità: 1
Da
medimops
(Berlin, Germania)
Valutazione libreria
[?]

Descrizione libro Condizione libro: very_good. 522 Gramm. Codice libro della libreria M00273661116-V

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra usato
EUR 4,69
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

4.

Jesper. Kunde
Editore: Pearson Education (2002)
ISBN 10: 0273661116 ISBN 13: 9780273661115
Nuovi Quantità: > 20
Print on Demand
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education, 2002. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780273661115

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 29,83
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,60
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Jesper Kunde, B.J. Cunningham
Editore: Pearson Education Limited, United Kingdom (2002)
ISBN 10: 0273661116 ISBN 13: 9780273661115
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education Limited, United Kingdom, 2002. Paperback. Condizione libro: New. 1st New edition. 242 x 168 mm. Language: N/A. Brand New Book ***** Print on Demand *****.The aim is to unite everything in a Corporate Religion. A religion that brings together the internal company and the external market in a shared, connected flow of understanding. CORPORATE RELIGION is about building a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands. The winners of the future will be those corporations who can handle the consequences of this change and implement strategies revealed in this book. It s about a shared vision and the courage to believe in a Corporate Religion. Management has to unite the organisation around a strong idea, a shared vision, and then manage accordingly. That makes tough demands. In the company of the future there will only be space for believers. Dissenters must look elsewhere. It s about leadership and what is required for winning in the market place of the future. Employees have the right to a leader who will stand at the front and lead them into the future. A leader who dares to believe, because without belief, it is impossible to have an opinion about the future. It s about internal-external integration, creating a bond between the internal culture and the external positioning, to consolidate the chosen market position. Companies can be seen like people. The important factors are: how we perceive ourselves, how others perceive us and how we want to be perceived by others. The more integrated the three perspectives, the stronger and more consistent we are. And it s about how to implement the idea in the company. I provide a number of models, 12 cases and a timetable explain how you set the process in motion. You cannot build a strong corporate religion without having strong working tools. In the future, building strong market positions will be about building companies with a strong personality and corporate soul. Codice libro della libreria AAV9780273661115

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 33,24
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Jesper Kunde
Editore: FT PrenticeHall (2016)
ISBN 10: 0273661116 ISBN 13: 9780273661115
Nuovi Paperback Quantità: 1
Print on Demand
Da
Ria Christie Collections
(Uxbridge, Regno Unito)
Valutazione libreria
[?]

Descrizione libro FT PrenticeHall, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780273661115_lsuk

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 34,82
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,91
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Jesper Kunde, B.J. Cunningham
Editore: Pearson Education Limited, United Kingdom (2002)
ISBN 10: 0273661116 ISBN 13: 9780273661115
Nuovi Paperback Quantità: 10
Print on Demand
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Pearson Education Limited, United Kingdom, 2002. Paperback. Condizione libro: New. 1st New edition. 242 x 168 mm. Language: N/A. Brand New Book ***** Print on Demand *****. The aim is to unite everything in a Corporate Religion. A religion that brings together the internal company and the external market in a shared, connected flow of understanding. CORPORATE RELIGION is about building a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands. The winners of the future will be those corporations who can handle the consequences of this change and implement strategies revealed in this book. It s about a shared vision and the courage to believe in a Corporate Religion. Management has to unite the organisation around a strong idea, a shared vision, and then manage accordingly. That makes tough demands. In the company of the future there will only be space for believers. Dissenters must look elsewhere. It s about leadership and what is required for winning in the market place of the future. Employees have the right to a leader who will stand at the front and lead them into the future. A leader who dares to believe, because without belief, it is impossible to have an opinion about the future. It s about internal-external integration, creating a bond between the internal culture and the external positioning, to consolidate the chosen market position. Companies can be seen like people. The important factors are: how we perceive ourselves, how others perceive us and how we want to be perceived by others. The more integrated the three perspectives, the stronger and more consistent we are. And it s about how to implement the idea in the company. I provide a number of models, 12 cases and a timetable explain how you set the process in motion. You cannot build a strong corporate religion without having strong working tools. In the future, building strong market positions will be about building companies with a strong personality and corporate soul. Codice libro della libreria AAV9780273661115

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 39,66
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Jesper. Kunde
Editore: Financial Times/ Prentice Hall (2002)
ISBN 10: 0273661116 ISBN 13: 9780273661115
Nuovi Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro Financial Times/ Prentice Hall, 2002. Paperback. Condizione libro: Brand New. 304 pages. In Stock. Codice libro della libreria zk0273661116

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 45,40
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,07
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Kunde, Jesper; Cunningham, B.J.
Editore: Financial Times Prentice Hall
ISBN 10: 0273661116 ISBN 13: 9780273661115
Nuovi PAPERBACK Quantità: 1
Da
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Financial Times Prentice Hall. PAPERBACK. Condizione libro: New. 0273661116 New Condition. Codice libro della libreria NEW6.0114230

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 49,58
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,57
In U.S.A.
Destinazione, tempi e costi

10.

Kunde, Jesper; Cunningham, B.J.
Editore: Financial Times Prentice Hall
ISBN 10: 0273661116 ISBN 13: 9780273661115
Usato PAPERBACK Quantità: 1
Da
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Financial Times Prentice Hall. PAPERBACK. Condizione libro: Fine. 0273661116 Like New Condition. Codice libro della libreria LN6.0114230

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra usato
EUR 49,58
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,57
In U.S.A.
Destinazione, tempi e costi

Vedi altre 4 copie di questo libro

Vedi tutti i risultati per questo libro