Gently used. Expect delivery in 20 days. Codice inventario libreria
Riassunto: Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with
Helen Edwards is an MBA from London Business School and is currently researching a Ph.D. in brand ecology. Her research embraces the role of brands in society and community and the tangible delivery of brand strategy through marketing programs. Ms. Edwards has over 15 years' experience as a practitioner, working at a senior level across a wide sweep of brands including Unilever, Johnson & Johnson and Motorola.
Derek Day in a career spanning 30 years, has worked in virtually all product sectors and won numerous major creative awards, among them a New York One Show Gold. His own agency, PartnersBDDH, formed in1987, became a highly respected top-20 communications group, attracting blue-chip clients including Mercedes-Benz, and Honda.
Titolo: Creating Passion Brands: Getting to the ...
Casa editrice: Kogan Page Business Books
Data di pubblicazione: 2005
Condizione libro: very good
Descrizione libro Kogan Page 03/06/2005, 2005. Condizione libro: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Codice libro della libreria 9053-9780749443702
Descrizione libro Kogan Page 03/06/2005, 2005. Condizione libro: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Codice libro della libreria 9053-9780749443702
Descrizione libro Kogan Page 03/06/2005, 2005. Condizione libro: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice libro della libreria 7719-9780749443702
Descrizione libro Kogan Page, 2005. Hardcover. Condizione libro: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Inscription. Please note this book has an inscription on the inside page. The book is still very readable, and the price has been adjusted accordingly. Thanks. Ex-library book. This is an ex-library book and therefore has stamps throughout. It is also likely to have considerable shelf-ware. It is however still in useable condition, and a great read. Thanks. Codice libro della libreria CHL1052037
Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR002452635
Descrizione libro Kogan Page Business Books, 2005. Condizione libro: Very Good. N/A. Great condition for a used book! Minimal wear. Codice libro della libreria GRP88434889
Descrizione libro Condizione libro: Very Good. Book Condition: Very Good. Codice libro della libreria 97807494437023.0
Descrizione libro Kogan Page Business Books 2005-07, 2005. Hardcover. Condizione libro: good. 0749443707. Codice libro della libreria 694608
Descrizione libro Kogan Page Business Books, 2005. Hardcover. Condizione libro: Very Good. Very good. Codice libro della libreria HH-044-70-3686703
Descrizione libro Kogan Page Business Books, 2005. Brand New International Edition, ISBN May Be Not Match With Listed Edition But Title,Content, Author And Edition Is Exactly Same, Printed In Black & White Pages, 100% Customer Satisfaction Guaranteed, Fastest Delivery . Codice libro della libreria 125-INT-9788175545311