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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Geoffrey A. Moore

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ISBN 10: 1841120634 / ISBN 13: 9781841120638
Editore: John Wiley & Sons Inc Print on, 2000
Usato Condizione: Very Good
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Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Codice inventario libreria GRP28550833

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Titolo: Crossing the Chasm: Marketing and Selling ...

Casa editrice: John Wiley & Sons Inc Print on

Data di pubblicazione: 2000

Condizione libro: Very Good

Edizione: Revised.

Descrizione articolo


In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

About the Author:

Geoffrey A. Moore is the author of two bestselling books on the development of high-tech markets: Crossing the Chasm and Inside the Tornado. He is chairman of The Chasm Group, which provides marketing strategy consulting services to hundreds of high-tech companies. He is also a venture partner with Mohr Davidow Ventures, a venture capital firm. Moore was recently named one of the "Elite 100 leading the digital revolution" by Upside magazine.

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Better World Books generates funding for literacy charities through the sales of second-hand books. Our current partner charities are READ International,the National Literacy Trust, Room to Read, Scottish Book Trust (Registered Charities no. 1128534, no. 1116260, no.1125803, SC027669), and the National Adult Literacy Agency. Much of our stock is ex-library due to our close relationships with UK libraries. We offer a service that helps them keep their unwanted books out of landfill. All ex-library books will be marked as such in their individual listings. 99% of orders are dispatched within 24 hours and we offer a 100% money back guarantee if you are not completely satisfied.

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