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Cultural Marketing(Chinese Edition)

ZHOU ZHI MIN . LIU SHI XIONG

ISBN 10: 7561180381 / ISBN 13: 9787561180389
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Language:Chinese.Paperback. Pub Date: 2013-8-1 Pages: 280 Publisher: Dalian University of Technology Press in transition into the world economy. culture as a country's soft power and economic driving forces growing countries in the world attention. Develop the cultural industry has become a national strategy Governments. Cultural industry United States. Japan and other developed countries have accounted for more than 20% GDP. while the ratio in our country is still less than 3%. According to . Codice inventario libreria CQ067123

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Titolo: Cultural Marketing(Chinese Edition)

Legatura: paperback

Condizione libro: New

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Language:Chinese.Paperback. Pub Date: 2013-8-1 Pages: 280 Publisher: Dalian University of Technology Press in transition into the world economy. culture as a country's soft power and economic driving forces growing countries in the world attention. Develop the cultural industry has become a national strategy Governments. Cultural industry United States. Japan and other developed countries have accounted for more than 20% GDP. while the ratio in our country is still less than 3%. According to the report among eighteen plan. China will in 2020 will improve the cultural industry accounts for 5% of GDP to promote the cultural industry has become a pillar industry of the country. Visible. China's cultural industry will usher in the spring flourish. As for cultural enterprises. an important way to accelerate development is to improve the cultural level of marketing. will be more a...

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