ISBN 10: 1606491938 / ISBN 13: 9781606491935
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. Codice inventario libreria

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Riassunto: More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what makes it more daunting is the absence of a systematic approach and an overarching metric to help make fi nancially sound marketing decisions. In this new book, Kumar and Gupta resolve both problems. They introduce breakthrough thinking around the fi nancial consequences of marketing actions and propose decision equity as the ultimate metric to connect marketing strategies to financial success. Using numerous case studies from small fi rms to global conglomerates, they provide a comprehensive and robust framework for implementing a decision equity based strategic approach within an organization. The authors build a compelling case for fact-based decision making and illustrate the power of cross- functional participation in strategic problem solving. They provide a step- by-step approach to build decision equity based systems within firms. They show how organizations can win and achieve their strategic vision by developing a linkage orientation and learning how to connect their Actions to Profits.

L'autore: Dr. Piyush Kumar is associate professor of marketing at the Terry College of Business at the University of Georgia and currently a visiting associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. He is also the president of Stratistics Inc., a marketing strategy and analytics firm. His areas of expertise include brand management, service strategies, marketing analytics, and linkage analysis. Dr. Kunal Gupta is a vice president at Burke Inc., where he consults extensively on topics related to decision equity for small as well as large Fortune 500 companies. He regularly speaks and conducts workshops related to the topic of decision equity, and has also served as a member of the Board of Examiners for the Malcolm Baldrige National Quality Awards.

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Kumar, Piyush
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ISBN 10: 1606491938 ISBN 13: 9781606491935
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Descrizione libro Business Expert Press. Paperback. Condizione libro: As New. Book almost like new. Cover and pages are undamaged. Codice libro della libreria G1606491938I2N00

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Piyush Kumar, Kunal Gupta
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Descrizione libro Business Expert Press, 2011. Condizione libro: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP92183406

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Descrizione libro Business Expert Press, 2011. Paperback. Condizione libro: Used: Good. Ex-library with normal markings. Soft cover. Normal cover and page wear. Unmarked text. Buy with confidence. 100% satisfaction guaranteed!! Shipped each business day. Codice libro della libreria 019779

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Descrizione libro Business Expert Press, United States, 2012. Paperback. Condizione libro: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that the authors achieve through this book. * First, they introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. * Second, they demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. * Third, they provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. * And fourth, they provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations. Codice libro della libreria AAV9781606491935

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Piyush Kumar, Kumal Gupta
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Descrizione libro Business Expert Press, United States, 2012. Paperback. Condizione libro: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that the authors achieve through this book. * First, they introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. * Second, they demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. * Third, they provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. * And fourth, they provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations. Codice libro della libreria AAV9781606491935

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Descrizione libro Business Expert Press, 2011. Paperback. Condizione libro: New. book. Codice libro della libreria 1606491938

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Descrizione libro Business Expert Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9781606491935_lsuk

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