Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Digination offers an inter-disciplinary overview of the psychic, social, and institutional effects of some of the most popular digital communication technologies and applications operating today. The book is written in an engaging style appropriate for non-specialist readers interested in broadening their awareness and enhancing their understanding of popular trends in media use. Codice inventario libreria
Riassunto: The shift from orality to literacy that began with the invention of the phonetic alphabet, and which went into high-gear with Gutenberg?s printing press more than 500 years ago, helped make the modern world. Some commentators have argued that this shift from orality to literacy marked a much broader, cultural shift of cataclysmic proportions. Today, with everything from e-mail to blogs, iPods and podcasts, through Google, Yahoo, eBay, and with cutting-edge smart phones, we find ourselves developing relationships with these newest communication tools that aren?t simply allowing us to communicate faster, farther and with more ease than ever before. We aren?t just moving around ideas, data, and information at unimaginable speed and scale. Our interminglings and fusions with digital communication technologies are also altering both individual and group consciousness in fundamental ways?how we form and sustain relationships, how we think and perceive, what it means to see and to feel. We are remaking human identity once more, and manufacturing a new kind of culture along the way. The processes bound up in our digination may well be consequential to the trajectory of human evolution.
That time-honored trope: the notion that technology is not the problem, rather, it?s how people use technology that?s the problem is shown to be wanting. Highlighting Marshall McLuhan?s ?tetrads? or laws of media as a primary tool of analysis, R.C. MacDougall argues in line with other media ecologists that it?s not so much how we use certain tools that matters, it?s that we use them. More than any other technological form perhaps, communication technologies play particularly powerful and systemic roles in our culture, or any culture for that matter. Late adopters and even abstainers are not exempt from the psychological, social and cultural effects (and side-effects) of modern digital communication technology. While there are certainly varying degrees of immersion?that is to say, while some of us live in the high-rise downtown district, some at the city limits, and still others out in the proverbial ?woods"?we all live in Digination today.
L'autore: R.C. MacDougall is professor in the communication department at Curry College.
Condizione libro: New
Descrizione libro Fairleigh Dickinson University Press. Condizione libro: Good. Aside from minor library markings book is in good condition, pages are clean and holding together. Former Library book. Hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly. Codice libro della libreria J-02-0293
Descrizione libro Fairleigh Dickinson University Press. Hardcover. Condizione libro: Very Good. This copy shows very minor wear. Codice libro della libreria G1611474396I4N00
Descrizione libro Fairleigh Dickinson University Press. Hardcover. Condizione libro: GOOD. Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Codice libro della libreria 2713400581
Descrizione libro Fairleigh Dickinson University Press. Condizione libro: Good. 1611474396 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Codice libro della libreria Z1611474396Z3
Descrizione libro Fairleigh Dickinson University Press, 2011. Hardcover. Condizione libro: As New. Text clean and tight; no dust jacket; Communication Studies; 1.1 x 9.1 x 6.2 Inches; 320 pages. Codice libro della libreria 167511
Descrizione libro Fairleigh Dickinson University Press, 2011. Hardcover. Condizione libro: New. book. Codice libro della libreria 1611474396
Descrizione libro Fairleigh Dickinson University, 2011. Hardcover. Condizione libro: New. Codice libro della libreria P111611474396
Descrizione libro Rowman and Littlefield Publishers. Condizione libro: New. Brand New. Codice libro della libreria 1611474396
Descrizione libro Condizione libro: New. Codice libro della libreria 15693470-n
Descrizione libro Fairleigh Dickinson, 2011. Hardcover. Condizione libro: New. Codice libro della libreria DADAX1611474396