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Disrupt: Think the Unthinkable to Spark Transformation in Your Business

Williams, Luke

Editore: Pearson FT Press, 2010
ISBN 10: 0137025149 / ISBN 13: 9780137025145
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Titolo: Disrupt: Think the Unthinkable to Spark ...

Casa editrice: Pearson FT Press

Data di pubblicazione: 2010

Legatura: Hardcover

Condizione libro: New


Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: For more and more companies in a world that's changing fast, there's only one way to win the game: transform it entirely. For anyone who wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. Disrupt : Think the Unthinkable to Spark Transformation in Your Business shows how to generate and execute those solutions--a disruptive approach for a disruptive age. Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world's leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. Disrupt offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up. Codice inventario libreria ABE_book_new_0137025149

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Riassunto: In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions.
This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.
You'll learn why the most unexpected ideas draw the least competitors--and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.
Craft your disruptive hypothesis
Be wrong at the start, to be right at the end
Discover your best disruptive opportunities
Explore the most unexpected corners of your environment
Efficiently shape your disruptive solution
Avoid the resource-killer that is "novelty for novelty's sake"
Make your winning disruptive pitch
Under prepare the obvious, over prepare the unusual
REVIEWS "Remember the old Apple tagline, urging us all to 'Think Different?' In this book, Luke Williams shows us how to do precisely that.  Disrupt helps you look at business--and the world around you--through a fresh lens, one that turns assumptions and convention upside down. Best of all, this is a practical book for the real world--Williams reveals not just how to come up with disruptive ideas, but how to nurture them, test them, pitch them, and ultimately make them real and profitable."
- Warren Berger, author of Glimmer

"By artfully smashing ideas together--from Schumpeter to Tarantino, business to design--Luke Williams upends the ordinary, providing the reader with a motivational and pragmatic blueprint for innovative thinking."
- Jamyn Edis, Vice-President of Emerging Technology R&D at HBO

"At some time, someone somewhere is going to disrupt your entire industry. Shouldn't it be you? In this easy-to-follow step-by-step guide, Luke Williams reveals a way of thinking that has the power to transform your business. Read this book before your competitors do."
- Cordell Ratzlaff, Director of User-Centered Design, Cisco

"For those companies second guessing their future paths, ponder no longer. Disrupt provides that path, and it may be your real only strategy in today's climate." 
- Andy Stefanovich, Chief Curator and Provocateur, Prophet

"I've observed Luke's process of disruptive thinking generate remarkably innovative solutions. I hope that many more companies will disrupt their existing innovation processes to benefit as well. They'll be glad they did!" 
- Peter N. Golder, Professor of Marketing, Tuck School of Business at Dartmouth 

"Luke Williams is the master at unleashing big thoughts. His book,  Disrupt, shows us how to do what sometimes seems impossible--conceiving and executing bold ideas with massive potential. At the Nike Foundation, we've put Luke's principles to work and had tremendous results." 
- Stuart Hogue, Director, Systems at Scale, Nike Foundation

Dall'autore: Disrupt is about a way of thinking that surprises the market again and again with exciting, unexpected solutions. A way of thinking that produces an unconventional strategy that leaves competitors scrambling to catch up. A way of thinking that turns consumer expectations upside down and takes an industry into its next generation. It's what I call disruptive thinking. In this process--the one you'll be following in this book--disruptive thinking is not so much about how to spot and react to disruptive changes in technology and the marketplace; it's about how to be the disruptive change.

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