ISBN 10: 1606496964 / ISBN 13: 9781606496961
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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. Codice inventario libreria

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Riassunto: Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

From the Back Cover:

Accelerate the power of Big Data with Dynamic Customer Strategy

“If there is anything certain about big data, it’s that continuous learning and change will be necessary to master it. In this book Tanner describes how to build learning and change into your big data marketing strategy. It’s clear, concise, and fun—what are you waiting for?”
—Thomas H. Davenport, Distinguished Professor, Babson College; Author of Competing on Analytics and Big Data @ Work

“Big data is not hype. It’s an opportunity and a business imperative. In Jeff’s book he explains clearly how an organization can create and execute a Big Data strategy today that drives Revenue and Profits.”
—Bruce Culbert, Partner and Chief Services Officer, The Pedowitz Group

“This book from Dr. Jeff Tanner delivers insights, useful models, processes, and real-world examples that will help you rise above the Big Data hype to drive a sustainable competitive advantage. Dr. Tanner applies Jack Welch’s ‘learn and act’ philosophy to his ‘Dynamic Customer Strategy’ model to inspire today’s business executives to fail fast, fail cheap, take action, and learn. This book is a must read today since the market leaders of tomorrow will enjoy big profits from Big Data. So buy it, read it, apply it, and then act and learn before your competitors do!”
—Lisa Arthur, Chief Marketing Officer, Teradata Applications; Author of Big Data Marketing: Engage Your Customers More Effectively to Drive Value

“I liked this book for the practical approach, the detailed how-to explanation of what organizations must do, and what steps they may take. Dr. Tanner wrote another great book that can be leveraged in the classroom to learn, or in the organization to guide implementations. Well done.”
—Esteban Kolsky, Thinkjar

“This is an exciting book. I feel like I’m reading about the last 10 years of my life and all my frustrations of organizations that just didn’t get it.”
—Ben Becker, Becker Strategies

“With Analytics and Dynamic Customer Strategy, Tanner goes far beyond the discussion of what big data is and why it’s important from a sales and marketing perspective. Through an enlightening mix of research, strategy, and review of enlightening case studies, Tanner puts forth important methodologies for creating customer-centric business models where data fuels efficient, successful, sustainable customer engagement. Where in the early days of social media adoption, enterprises had some leeway for learning to integrate social into the enterprise, customer sophistication and expectations are significantly higher now. You have less time and fewer opportunities to get it right. Luckily, Tanner delivers a blueprint to help you to get it right, make it work for your customers, and make it work for your bottom line.”
—Brent Leary, CRM industry analyst and Managing Partner, CRM Essentials, LLC

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Tanner Jr., Jeff
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Descrizione libro Business Expert Press, United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. Codice libro della libreria AAV9781606496961

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Descrizione libro Business Expert Press, United States, 2013. Paperback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. Codice libro della libreria AAV9781606496961

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Descrizione libro Business Expert Press, United States, 2013. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. Codice libro della libreria LIE9781606496961

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Descrizione libro Business Expert Press. Paperback. Condizione libro: New. Paperback. 200 pages. Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9781606496961

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