Cruikshank, Jeffrey L. And David B. Sicilia

ISBN 10: 0875846130 / ISBN 13: 9780875846132
Editore: Harvard Business School Press, Boston, 1997
Condizione: Fine Rilegato
Da Warren Berry (Ashville, NY, U.S.A.)

Libreria AbeBooks dal 14 maggio 2010

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Blue cloth, 10x7 inches, 589 pages. Red endpapers. Gilt spine lettering. B/w photos. (From front flap): "The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers." A flawless copy in a like dustjacket. Codice inventario libreria 003503

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Casa editrice: Harvard Business School Press, Boston

Data di pubblicazione: 1997

Legatura: Hardcover

Condizione libro:Fine

Condizione sovraccoperta: Fine

Edizione: First Edition.

Descrizione articolo


The rise of Cummins Engine Company from a tiny Indiana machine shop to one of the world's leading producers of diesel engines is a story rich with lessons for today's managers. By responding to challenges familiar to all American manufacturers with a tough competitive stance and a uniquely people-centered philosophy, Cummins has carved out a distinctive profile in the international industrial landscape. A compelling and important contribution to the literature of business history, The Engine that Could showcases the strategic choices and the pivotal decisions that have shaped and influenced Cummins Engine. Drawing extensively on interviews as well as archival research, the authors provide an in-depth look at a way of doing business that is unconventional, flexible, and pragmatic. They explain how the firm's business model has evolved over time, and how it has survived the pressures of a dramatically changing competitive arena. Cummins' remarkable seventy-five year history captures much of what is interesting - and important - about the evolution of American business from the 1920s to the 1990s.

About the Author:

Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.

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