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Riassunto: In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's studentsâ€”tomorrow's future managersâ€”will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
From the Publisher: Designed to engage and challenge students, this comprehensive book applies modern economic principles to study a firm's strategic position. The first section focuses on a company's boundaries, economics, transactions costs, economies of scale and scope and diversification. The second part deals with industrial organization economics such as market structure and dynamic price competition and concludes with four detailed industry analyses. The third segment covers strategic positioning and dynamics. The final section offers topics associated with internal organization. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.
Condizione libro: Used
Descrizione libro Wiley. RING-BOUND. Condizione libro: Fine. 0470556668 Ships promptly. Codice libro della libreria HCI4030SHGG070817H0336A
Descrizione libro Condizione libro: Fine. Used book. May have cover wear and markings inside. Please do not buy used items expecting new suppliments. CD's, Access codes, or other suppliments are not included. Codice libro della libreria 0470373601-BUNDLE-6250
Descrizione libro Condizione libro: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Codice libro della libreria 163013
Descrizione libro Wiley, 2009. Ring-bound. Condizione libro: Very Good. Great condition with minimal wear, aging, or shelf wear. Codice libro della libreria P020470556668
Descrizione libro Wiley, 2009. Ring-bound. Condizione libro: Like New. Almost new condition. Codice libro della libreria P010470556668
Descrizione libro Wiley. Hardcover. Condizione libro: Used: Good. Codice libro della libreria SONG0470556668
Descrizione libro Wiley, 2009. Ring-bound. Condizione libro: New. Never used!. Codice libro della libreria P110470556668
Descrizione libro Paperback. Condizione libro: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Codice libro della libreria 30804
Descrizione libro Wiley. RING-BOUND. Condizione libro: New. 0470556668 RECEIVE IN 2-5 DAYS!!! NEW BOOK!!!Comes With tracking Number!SATISFACTION GUARANTEED!!! @. Codice libro della libreria SKU1027353
Descrizione libro Wiley, 2009. Ring-bound. Condizione libro: Good. 5 Unbnd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0470556668