Titolo: Economics of Strategy, Fifth Edition Binder ...
Casa editrice: Wiley
Data di pubblicazione: 2009
Condizione libro: very good
Gently used. Expect delivery in 20 days. Codice inventario libreria 9780470556665-3
Riassunto: In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students?tomorrow's future managers?will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Sinossi: Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics
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Libreria AbeBooks dal: 13 giugno 2014
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