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Economics of Strategy: International Student Version

David;Dranove Besanko

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ISBN 10: 1118319184 / ISBN 13: 9781118319185
Editore: Wiley John & Sons, 2013
Nuovi Condizione: Neu Brossura
Da Rhein-Team Lörrach Ivano Narducci e.K. (Lörrach, Germania)

Libreria AbeBooks dal 11 gennaio 2012

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Neu Neu/sofort versandbereit - auf Lager - In today's global recession, strong management of firms and organizations are of the utmost importance. Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. The text also brings economic theory and strategic analysis to life in an engaging and uniquely modern way. Besanko, Dranove, Shanley, and Schaefer have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers real-world applications to make these courses more relevant. Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment 534 pp. Englisch. Codice inventario libreria INF1000275818

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Titolo: Economics of Strategy: International Student...

Casa editrice: Wiley John & Sons

Data di pubblicazione: 2013

Legatura: Taschenbuch

Condizione libro:Neu

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Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. 

The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy.  By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.

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