Essentials of Strategic Management (Available Titles CourseMate)

Hill, Charles W. L.; Jones, Gareth R.

ISBN 10: 1111525196 / ISBN 13: 9781111525194

Editore: Cengage Learning (edition 3), 2011

Riguardo questo articolo

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Codice articolo 1111525196-7-1

Dati bibliografici

• Titolo: Essentials of Strategic Management (Available Titles CourseMate)
• Editore: Cengage Learning (edition 3)
• Data di pubblicazione: 2011
• Lingua: Inglese
• ISBN 10: 1111525196
• ISBN 13: 9781111525194
• Rilegatura: Paperback
• Edizione: 3.
• Condizione: Fair

Descrizione articolo

Riassunto

ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.