ISBN 10: 0415727537 / ISBN 13: 9780415727532
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication. Codice inventario libreria

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Riassunto:

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations.

Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

About the Author:

Marcia W. DiStaso is Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University, US

Denise Sevick Bortree is Associate Professor of Communications at Pennsylvania State University, US

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ISBN 10: 0415727537 ISBN 13: 9780415727532
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Descrizione libro Routledge. Hardcover. Condizione libro: Good. 0415727537 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice libro della libreria Z0415727537Z3

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DiSASTO, Marcia W. & BORTREE, Denise Sevick (eds)
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Descrizione libro Routledge, 2014. Condizione libro: Used - Very Good. VG hardback. 1st edition. A very nice bright copy, almost as-new. Codice libro della libreria BOOKS230204I

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Descrizione libro U.S.A.: Routledge, 2014. Hardcover. Condizione libro: New. 1st Edition. SHIPS FAST!!! SAME DAY OR W/N 24 HOURS. EXPEDITED SHIPPING AVAILABLE TOO!! USPS tracking info Included Free!!!. Codice libro della libreria ABE-1494012671712

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Descrizione libro 2014. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria VT-9780415727532

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Descrizione libro Routledge, 2014. HRD. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780415727532

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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication. Codice libro della libreria BTE9780415727532

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Editore: Taylor Francis Ltd, United Kingdom (2014)
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. New.. Language: English . Brand New Book. Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication. Codice libro della libreria AAC9780415727532

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Editore: Taylor Francis Ltd, United Kingdom (2014)
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. New.. Language: English . Brand New Book. Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication. Codice libro della libreria AAC9780415727532

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