Foto dell'editore

Factors Driving Social Network Site Usage

Claus-Peter H. Ernst

Editore: Betriebswirt.-Vlg Gabler Jun 2015, 2015
ISBN 10: 3658099178 / ISBN 13: 9783658099176
Nuovi / Taschenbuch / Quantità: 1
Da Rhein-Team Lörrach Ivano Narducci e.K. (Lörrach, Germania)
Copie del libro da altre librerie
Mostra tutte le  copie di questo libro
Aggiungere al carrello
Prezzo consigliato:
Prezzo: EUR 59,99
Convertire valuta
Spedizione: EUR 12,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

Lista dei preferiti

Libro

Dati bibliografici


Titolo: Factors Driving Social Network Site Usage

Casa editrice: Betriebswirt.-Vlg Gabler Jun 2015

Data di pubblicazione: 2015

Legatura: Taschenbuch

Condizione libro: Neu

Descrizione:

Neuware - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. 123 pp. Englisch. Codice inventario libreria 9783658099176

Su questo libro:

Book ratings provided by GoodReads):
0 valutazione media
(0 valutazioni)

Riassunto: Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Dal retro di copertina:

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Contents

  • The Hedonic and Utilitarian Motivations of Social Network Site Usage
  • The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
  • Privacy Protecting Behavior in Social Network Sites
  • Drivers of Sharing and Receiving Usage on Social Network Sites

Target Groups

  • Students and researchers in the fields of information systems and marketing
  • Executives in the fields of information systems and marketing

The Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Info su libreria e pagamento

Metodi di pagamento

La libreria accetta i seguenti metodi di pagamento:

  • American Express
  • Assegno
  • Carte Bleue
  • Mastercard
  • PayPal
  • Visa

[Cercare nel catalogo della libreria]

[Tutti i libri della libreria]

[Fare una domanda alla libreria]

Libreria: Rhein-Team Lörrach Ivano Narducci e.K.
Indirizzo: Lörrach, Germania

Libreria AbeBooks dal: 11 gennaio 2012
Valutazione libreria: 5 stelle

Condizioni di vendita:

Allgemeine Geschäftsbedingungen (abebooks.de)

Rhein-Team Lörrach, Inhaber Ivano Narducci e.K., Mühlestr. 1
D-79539 Lörrach, nachfolgend als Verkäufer bezeichnet.

§ 1 Allgemeines, Begriffsbestimmungen

(1) Der Verkäufer bietet unter dem Nutzernamen rhein-team unter der Plattform abebooks.de insbesondere Bücher an. Die folgenden Allgemeinen Geschäftsbedingungen (AGB) gelten für die Geschäftsbeziehung zwischen dem Verkäufer und dem Kunden in ihrer zum Zeitpunkt der Bestellung gültigen Fassung. Ferne...

[Ulteriori informazioni]

Condizioni di spedizione:

Die Ware wird innerhalb von 1-3 Tagen nach Bestelleingang verschickt. Bitte entnehmen Sie den voraussichtlichen Liefertermin Ihrer Bestellbestätigung. Die Versandkostenpauschalen basieren auf Durchschnittswerten für 1 kg schwere Bücher. Über abweichende Kosten (z.B. wegen eines sehr schweren Buches) werden Sie gegebenenfalls vom Verkäufer informiert.


Informazioni dettagliate sul venditore