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Factors Driving Social Network Site Usage

Claus-Peter H. Ernst

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ISBN 10: 3658099178 / ISBN 13: 9783658099176
Editore: Betriebswirt.-Vlg Gabler Jun 2015, 2015
Nuovi Condizione: Neu Brossura
Da Rhein-Team Lörrach Ivano Narducci e.K. (Lörrach, Germania)

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Neuware - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. 123 pp. Englisch. Codice inventario libreria 9783658099176

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Titolo: Factors Driving Social Network Site Usage

Casa editrice: Betriebswirt.-Vlg Gabler Jun 2015

Data di pubblicazione: 2015

Legatura: Taschenbuch

Condizione libro:Neu

Descrizione articolo

Riassunto:

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

From the Back Cover:

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

Contents

  • The Hedonic and Utilitarian Motivations of Social Network Site Usage
  • The Influence of Perceived Belonging and Perceived Privacy Risk on Social Network Site Usage
  • Privacy Protecting Behavior in Social Network Sites
  • Drivers of Sharing and Receiving Usage on Social Network Sites

Target Groups

  • Students and researchers in the fields of information systems and marketing
  • Executives in the fields of information systems and marketing

The Author

Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.

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