Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria
Riassunto: Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.
About the Author:
Mark Tungate is a journalist specializing in media, marketing, and communication. Based in Paris, he is the author of Adland, Branded Male, and Media Monoliths (Kogan Page), and co-author of The Epica Book, an annual review of the best European advertising.
Titolo: Fashion Brands: Branding Style from Armani ...
Casa editrice: Kogan Page
Data di pubblicazione: 2008
Condizione libro: very good
Descrizione libro Kogan Page, 2008. Hardcover. Condizione libro: Very Good. Very Good condition with no significant faults. Clearly used but very few minor defects. Will look good on your book case after reading but may not be suitable as a present unless hard to find elsewhere SECURE DAILY POSTING FROM UK. 30 DAY GUARANTEE. Codice libro della libreria mon0002470024
Descrizione libro Kogan Page, Limited. Hardcover. Condizione libro: Good. Book shows a small amount of wear to cover and binding. Some pages show signs of use. Codice libro della libreria G0749453052I3N00
Descrizione libro Kogan Page, Limited. Hardcover. Condizione libro: Very Good. Ex-Library Book - will contain Library Markings. Nice condition with minor indications of previous handling. Codice libro della libreria G0749453052I4N10
Descrizione libro Kogan Page, Limited. Hardcover. Condizione libro: As New. This book is almost new and shows only very slight signs of wear. Codice libro della libreria G0749453052I2N00
Descrizione libro Condizione libro: very good. 581 Gramm. Codice libro della libreria M00749453052-V
Descrizione libro Hardcover. Condizione libro: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Codice libro della libreria 0749453052GOA
Descrizione libro Kogan Page, 2008. Hardcover. Condizione libro: Used: Good. Codice libro della libreria SONG0749453052
Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97807494530534.0
Descrizione libro Paperback. Condizione libro: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Codice libro della libreria 325457
Descrizione libro Paperback. Condizione libro: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Codice libro della libreria 14288