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In the early years of its existence the Gazetter was the most famous daily newspaper published in England or the most infamous, depending upon the political sympathies of its individual reader. Founded in the summer of 1735 as a propaganda organ of Sir Robert Walpole’s government, the paper was subsidized through regular purchases of its issues and by the payment in specie or political preferment of its contributors.
After Walpole’s fall from office the Gazetteer, deprived of government support, sustained itself by advertising, for at mid-century advertising had become the chief economic factor influencing the success of a daily newspaper.
As a subsidized organ for a political faction, as an advertising venture, as a purveyor of commercial and political intelligence, and as a champion of the freedom of the English press the Gazetteer in large measure epitomizes the development of the English newspaper in the eighteenth century. Still another feature in this development the emergence of the editor is exemplified in the Gazetteer’s history. Under the editorship (1783 90) of the brilliant Scotsman James Perry the Gazetteer reached the height of its editorial power. But the system of management by which the Gazetteer had achieved success in the 1760’s was by now inadequate, and the paper fell into a decline that terminated in its consolidation with its more successful rival, the Morning Post, in 1797.
About the Author:
Professor Robert L. Haig is a member of the Department of English at the University of Illinois. He has contributed articles and reviews to various learned periodicals in England and America.
Titolo: The Gazetteer, 1735 - 1797: A Study in the ...
Casa editrice: Southern Illinois University Press 1/1/1973
Data di pubblicazione: 1973
Condizione libro: Very Good
Descrizione libro Southern Illinois University Press 1/1/1973, 1973. PAPERBACK. Condizione libro: Very Good. 0809397048 some shelfwear but NICE!. Codice libro della libreria Z0809397048Z2
Descrizione libro Condizione libro: Very Good. Book Condition: Very Good. Codice libro della libreria 97808093970443.0