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Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout—plus information on emerging markets, e-business, and new technologies. A separate casebook is updated annually.
L'autore: J.P. Jeannet is Professor of Marketing and International Business at Babson College, with a dual appointment as a member of the regular faculty at IMD (Institute of Management Development) in Lausanne, Switzerland. He received his MBA and PhD from UMass, Amherst, and his diploma degree from the College of Zurich, Switzerland. Dr. Jeannet has published Competitive Marketing Strategies in a European Context, as well as several casebooks and articles on global business strategies. An international consultant, he has worked for ICI PLC (UK), DSM (Netherlands), Slemans (Germany), Nokia (Finland), and Sulzer Brothers (Switzerland).
Titolo: Global Marketing Strategies
Casa editrice: Houghton Mifflin College Div
Data di pubblicazione: 2002
Condizione libro: very good
Descrizione libro Houghton Mifflin College Div, 2002. Hardcover. Condizione libro: Used: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 0618159509
Descrizione libro Houghton Mifflin College Div, 2002. Hardcover. Condizione libro: New. book. Codice libro della libreria 618159509