The Handbook of Communication and Corporate Reputation
Craig E. Carroll
ISBN 10: 0470670983 ISBN 13: 9780470670989
Editore: John Wiley & Sons Inc, 2013
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Riassunto:
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
Informazioni sull?autore:
Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University’s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain and USI Università della Svizzera italiana in Lugano, Italy. He is Past Chair of the International Communication Association’s (ICA) Public Relations division. He is editor of Corporate Reputation and the News Media, and serves on the editorial boards for Corporate Communication, Corporate Reputation Review, Journal of Communication, Journal of Public Relations Research, Public Relations Journal, Public Relations Inquiry, and Public Relations Review. His research on corporate reputation has been presented in over 15 countries.
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Titolo: The Handbook of Communication and Corporate ...
Casa editrice: John Wiley & Sons Inc
Data di pubblicazione: 2013
Legatura: Hardback
Condizione: New
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The Handbook of Communication and Corporate Reputation (Hardcover)
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John Wiley and Sons Ltd, Hoboken, 2013
ISBN 10: 0470670983
ISBN 13: 9780470670989
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Hardcover. Condizione: new. Hardcover. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwells series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholarsBrings together state-of-the-art communication studies insights on corporate reputationIdentifies and addresses the lacunae in the research literatureApplies new theoretical frameworks to corporate reputation With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9780470670989
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Condizione: New. Craig E. Carroll is Visiting Scholar in Corporate Communication at New York University s Stern School of Business and Senior Research Fellow with the Reputation Institute, LLC. He serves on the adjunct faculty at the IE Communication School in Madrid, Spain. Codice articolo 5917852
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The Handbook of Communication and Corporate Reputation (Hardcover)
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John Wiley and Sons Ltd, Hoboken, 2013
ISBN 10: 0470670983
ISBN 13: 9780470670989
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Hardcover. Condizione: new. Hardcover. With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwells series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholarsBrings together state-of-the-art communication studies insights on corporate reputationIdentifies and addresses the lacunae in the research literatureApplies new theoretical frameworks to corporate reputation With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9780470670989
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