The History of Marketing Science

Scott a Neslin

Editore: World Scientific Publishing Co Pte Ltd, 2014
ISBN 10: 9814619477 / ISBN 13: 9789814619479
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Riassunto: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

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Titolo: The History of Marketing Science
Casa editrice: World Scientific Publishing Co Pte Ltd
Data di pubblicazione: 2014
Legatura: Paperback
Condizione libro: New

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Neslin, Scott a
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Descrizione libro World Scientific Publishing Co Pte Ltd, 2014. PAP. Condizione: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice articolo IB-9789814619479

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Descrizione libro 2014. PAP. Condizione: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice articolo IB-9789814619479

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Descrizione libro World Scientific Publishing Co Pte Ltd, Singapore, 2015. Paperback. Condizione: New. Language: English . Brand New Book. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Codice articolo AAC9789814619479

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Editore: World Scientific Publishing Co Pte Ltd, Singapore (2015)
ISBN 10: 9814619477 ISBN 13: 9789814619479
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Descrizione libro World Scientific Publishing Co Pte Ltd, Singapore, 2015. Paperback. Condizione: New. Language: English . Brand New Book. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Codice articolo AAC9789814619479

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Scott a Neslin, Russell S Winer
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Descrizione libro World Scientific Publishing Co Pte Ltd. Paperback / softback. Condizione: new. BRAND NEW, The History of Marketing Science, Scott a Neslin, Russell S Winer, The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Codice articolo B9789814619479

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Descrizione libro World Scientific Publishing Company 6/30/2014, 2014. Paperback or Softback. Condizione: New. The History of Marketing Science. Book. Codice articolo BBS-9789814619479

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Descrizione libro World Scientific Publishing Co, 2015. Paperback. Condizione: New. Never used!. Codice articolo 9814619477

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Descrizione libro Paperback. Condizione: New. Paperback. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 528 pages. 0.699. Codice articolo 9789814619479

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Scott A Neslin
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Descrizione libro World Scientific Publishing Company. Paperback. Condizione: New. 528 pages. Dimensions: 9.0in. x 6.0in. x 1.2in.The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice articolo 9789814619479

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Russell S Winer, Scott A Neslin
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Descrizione libro Wspc/Now 2014-06-27, 2014. Condizione: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice articolo NU-MAR-00074898

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