This Book Dr Geoff Mohr PhD discusses the inner workings of the human brain and how it affects us so greatly throughout life, key topics including:

→ The structure of the human brain and how the memory system works.

→ Language and learning, conditioning, and attitude formation & measurement.

→ ‘Real’ or ‘effective’ IQ.

→ How to raise more intelligent children.

→ Psychology and psychiatry with a focus on mental disorders.

→ The many problems in the education system.

→ Learning real life skills such as career planning & consumer issues.

→ How the mass media and advertising industries turn us into consumer zombies.

→ Reverse evolution of mankind with IQ decreasing over the last century.

→ How to keep your brain active and thence ‘young’.

→ Mohr’s highly detailed numerical attitudinal model of conflict.

→ The Relativity of Intelligence.

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