Gently used. Expect delivery in 20 days. Codice inventario libreria
Riassunto: This is an applied text with a strong brand message. Most books on the market teach functions but neglect integration and organisation, which should be the very foundation of marketing. This text answers the questions of when to use, how to use, and who should be involved in the interrelated functions of marketing today. It also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller) and how to integrate the consumer into business-to-business marketing vs. business-to-consumer marketing.
Titolo: IMC: Using Advertising and Promotion to ...
Casa editrice: McGraw-Hill Publishing Co.
Data di pubblicazione: 2001
Condizione libro: very good
Descrizione libro McGraw-Hill Publishing Co., 2001. Hardcover. Condizione libro: Good. Good condition, some are ex-library and can have markings. Codice libro della libreria GD-003-22-2776002
Descrizione libro McGraw-Hill Publishing Co. Hardcover. Condizione libro: VERY GOOD. Cover and pages show some wear from reading and storage. May have light creases on the cover and binding. Some pages may contain writing and or highlighting. Codice libro della libreria 2696688891
Descrizione libro McGraw-Hill Education, Book. Hardcover. Condizione libro: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Overseas Warehouse ( UAE Warehouse or Iran Warehouse ) , without any changes in Shipping Rates. Codice libro della libreria 0071123822--17