Idea Industry: A Practical Guide to Getting a Job in Advertising: How to Crack the Advertising Career Code

Deborah Morrison

ISBN 10: 0929837339 / ISBN 13: 9780929837338

Editore: One Club for Art & Copy, 2008

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR005047482

Riassunto:

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

Informazioni sull?autore: Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.

Dati bibliografici

Titolo: Idea Industry: A Practical Guide to Getting ...
Casa editrice: One Club for Art & Copy
Data di pubblicazione: 2008
Legatura: Paperback
Condizione: Very Good