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Riassunto: ?Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we?ve done these things isn?t because we?re special. It?s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.?
Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.
In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more.
Use the Impact Equation to figure out what you?re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.
Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling ?Hello, Cleveland!? But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.
As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
L'autore: CHRIS BROGAN and JULIEN SMITH are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Follow us on Twitter @chrisbrogan, @julien
Condizione libro: New
Descrizione libro Portfolio Penguin, 2012. Paperback. Condizione libro: Very Good. Sent within 24 hours. Expedited UK delivery available. Codice libro della libreria BBI2420191
Descrizione libro Portfolio Penguin, 2012. Paperback. Condizione libro: Very Good. Very Good: a copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Most items will be dispatched the same or the next working day. Codice libro della libreria mon0007262002
Descrizione libro Portfolio Penguin, 2012., 2012. paperback, large 8vo, 228pp, clean and tight, no inscriptions, Very Good condition. ISBN: 0670921947. Codice libro della libreria 209256
Descrizione libro Condizione libro: Good. Impact Equation. Codice libro della libreria Grb0885447
Descrizione libro Portfolio Penguin, 2012. Paperback. Condizione libro: Brand New. 288 pages. In Stock. Codice libro della libreria __0670921947
Descrizione libro Portfolio, 2012. Paperback. Condizione libro: Very Good. Codice libro della libreria P020670921947
Descrizione libro Portfolio, 2012. Paperback. Condizione libro: Like New. Codice libro della libreria P010670921947
Descrizione libro Portfolio, 2012. Paperback. Condizione libro: New. Codice libro della libreria P110670921947