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Improving Leisure Services Through Marketing Action

McCarville, Ron E.

Editore: Sagamore Pub Llc, 2002
ISBN 10: 1571674977 / ISBN 13: 9781571674975
Usato / Soft cover / Quantità: 1
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Titolo: Improving Leisure Services Through Marketing...

Casa editrice: Sagamore Pub Llc

Data di pubblicazione: 2002

Legatura: Soft cover

Condizione libro: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Codice inventario libreria ABE_book_usedgood_1571674977

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Riassunto: Segmentation, analysis, communication, and marketing mix are just a few of the principles discussed in this introductory marketing text. The author guides the reader through the entire marketing process, focusing on two main points. Firstly, marketing is largely a circular process that begins and ends with the client. Secondly, marketing is comprised of many stages or steps. However, in order for the marketer to be successful in this process they must be able to recognise this sequential process. This book provides the basic tools and a sound foundation so that the reader is able to implement an effective marketing plan to meet their customers needs and demands.

L'autore: Ron E McCarville

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Indirizzo: Lewiston, NY, U.S.A.

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