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The Individualized Corporation: A Fundamentally New Approach to Management

Ghoshal, Sumantra, Bartlett, Christopher A.

Editore: Random House Business Books, 2000
ISBN 10: 0712669817 / ISBN 13: 9780712669818
Usato / Quantità: 1
Da Nearfine Books (Brooklyn, NY, U.S.A.)
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Titolo: The Individualized Corporation: A ...

Casa editrice: Random House Business Books

Data di pubblicazione: 2000

Condizione libro: very good


Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9780712669818-3

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Riassunto: A presentation of an argument for a new approach to business strategy which centres on corporate purpose and culture, not the industrial machine. The authors argue that the role of management should be recast, returning the core of business responsibility and contribution to the level of the individual.

L'autore: Sumantra Ghoshal holds the Robert P. Baughman Chair of Strategic Leadership at London Business School.

Christopher A. Bartlett is the Class of 1966 Chair of Business Administration at Harvard Business School. As recognized experts in organization and management, their global clients include AT&T, IBM, Ford, Motorola, Pfizer, Procter & Gamble, Daimler-Benz, and the LG Group.

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