Insightful Knowledge - An Enlightened View of Social Media Strategy & Marketing

Monaco, Stephen

Editore: TOTAL PUB & MEDIA, 2013
ISBN 10: 1937829634 / ISBN 13: 9781937829636
Usato / Hardcover / Quantità: 0
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Riassunto: An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business!

Social media has changed the game, and mastering all aspects of social media marketing is absolutely crucial.  Social media marketing has gone from a "nice to have" to a "must have" - the ability for companies to succeed online is no longer a viable option without it.  Social media communications can be intimidating.  The best way to deal with the trepidation is education.

Top marketing expert and social business strategist Stephen Monaco guides you through the strategies and marketing tactics that make up the best practices for successful social media marketing, and all the components interrelated to social marketing initiatives.

Monaco gives you everything you need to create and implement your own social media strategy with confidence. With the social media market being over $7 billion in 2012, you should invest ample time creating your customized social media strategy.  Insightful Knowledge is the tool you need to create that plan.

If you are looking for a book authored by someone who has been there as an employee, a successful entrepreneur and business owner, a pioneer in online communities, a leader and strong social community advocate with powerful marketing expertise - has effectively created marketing strategies and tactics in multiple industries over 25 years -  Insightful Knowledge is for you.

It will help you...

  • if you don't know where to start with your social media initiatives
  • if you've started your social media initiatives but don't know if you're on the right track
  • if your social media initiatives aren't  tied to specific business objectives
  • if you don't use social media monitoring / listening platforms tools
  • if you don't know what consumers are saying about your brand online
  • if you're not engaging consumers with relevant content across multiple platforms
  • if you no longer know how to reach potential customers
  • if the rapid tempo of today's business makes it difficult to adapt to change
Insightful Knowledge is the only resource you will need to understand what social media means to your business and how to create your strategy for implementation to keep your business relevant and develop a more productive relationship with your customers and prospects than you have ever had.

Complete with examples across all industries, written in an easy to understand format and without all the confusing jargon.  You'll utilize this book as a resource, keep it handy, and refer back to it for many years to come.

Foreword by 12-Time Emmy Award Winner, Sarah Hill

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Titolo: Insightful Knowledge - An Enlightened View ...
Casa editrice: TOTAL PUB & MEDIA
Data di pubblicazione: 2013
Legatura: Hardcover
Condizione libro: New

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Descrizione libro Total Publishing and Media, United States, 2013. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Totally Awesome! Stephen Monaco offers a comprehensive guide to social media marketing in Insightful Knowledge. He changes perceptions on social media marketing and tell readers how to develop their marketing strategies. Since social media needs to be part of your marketing efforts, read this book! Monica Cornetti - Leading Authority on Entrepreneurial Thinking, and Author of Your Face Isn t Finished Until Your Lipstick is On YOU NEED THIS BOOK IF. - you don t know where to start with your social media initiatives - you ve started your social media initiatives but aren t sure if you re on the right track - your social media initiatives are in place and you believe you re on the right track - none of your social media initiatives are directly tied to specific business objectives - you fail to use social media monitoring / listening platforms in your social media - you don t know what consumers are saying about your brand online - you don t have a comprehensive Voice of Customer program in place - you re not engaging consumers with relevant content across multiple platforms - your company is driven by sales, rather than by marketing - the breakneck tempo of today s business makes it difficult to adapt and keep up with change you no longer know how to reach potential customers. Codice libro della libreria APC9781937829636

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Descrizione libro Total Publishing and Media, United States, 2013. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Totally Awesome! Stephen Monaco offers a comprehensive guide to social media marketing in Insightful Knowledge. He changes perceptions on social media marketing and tell readers how to develop their marketing strategies. Since social media needs to be part of your marketing efforts, read this book! Monica Cornetti - Leading Authority on Entrepreneurial Thinking, and Author of Your Face Isn t Finished Until Your Lipstick is On YOU NEED THIS BOOK IF. - you don t know where to start with your social media initiatives - you ve started your social media initiatives but aren t sure if you re on the right track - your social media initiatives are in place and you believe you re on the right track - none of your social media initiatives are directly tied to specific business objectives - you fail to use social media monitoring / listening platforms in your social media - you don t know what consumers are saying about your brand online - you don t have a comprehensive Voice of Customer program in place - you re not engaging consumers with relevant content across multiple platforms - your company is driven by sales, rather than by marketing - the breakneck tempo of today s business makes it difficult to adapt and keep up with change you no longer know how to reach potential customers. Codice libro della libreria APC9781937829636

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