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Riassunto: What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first introduced, but became an instant hit when re-introduced just three years later? According to extensive research, the secret to who gets heard, what gets our attention, and who and what has staying power lies in deeply ingrained biological and anthropological codes we all subconsciously share. Filled with fascinating examples and explanations of the phenomena associated with "stickiness," "Instant Appeal" reveals the often surprising (and proven) reasons behind why we vote for certain people, listen to the same songs over and over again, and favor one brand over another. The book illuminates the hu-man universals that cause positive and negative chemical reactions in our brains, and shows how anyone can use them to advance their career, cause, company, or product.
Dal retro di copertina:
?This fast-moving, meticulously researched book shows you how to persuade people to buy your ideas, products, and services faster than you ever thought possible!?
?Brian Tracy, CEO, Brian Tracy International;
internationally recognized management, sales, and leadership expert;
top-selling author of more than 45 books including The Power of Charm
?With Instant Appeal, Vicki Kunkel has created, well, an instantly appealing book! From predicting elections and power seating to the (un)appeal of beauty and the fondness for our own names, she relentlessly provides the rationale and roadmap to create and enhance success. This is a great psychological journey requiring only that you turn pages, which you?ll find yourself doing quite voraciously.?
?Alan Weiss, Ph.D., author, Million Dollar Consulting
?Vicki Kunkel has hit the mark with Instant Appeal. Meticulously annotated, I found this an intelligent read in mass appeal and ?attraction marketing.? Not to be confused with the ?airy fairy? stuff on the stands, this book is based on solid science and will make you and your business a lot of money. An excellent resource for those who want to make themselves ?stick? in the minds of others.?
?Kevin Hogan, author, The Psychology of Persuasion
?Vicki Kunkel?s Instant Appeal gives us an astonishing new perspective on marketing, one that we can read and reread because of its sheer fascination and also because it illuminates many new pathways to profitability. Not reading her fascinating book is like working with blinders on.?
?Jay Conrad Levinson, author of the best-selling Guerrilla Marketing book series
?Vicki Kunkel has a point?one with mass appeal written all over it: Each of us better learn to ?make things stick? in this noisy-as-hell world. Kunkel?s counterintuitive sense is something to behold. She goes to town on diverse topics like seating arrangements, Oprah as Mickey Mouse, branding (using body chemistry!), primal pull, and how to be less attractive and make bank! I am trying to get how her brain works.
You will be too.?
?Richard Laermer, author, 2011: Trendspotting for the Next Decade and Punk Marketing; CEO, RLM Public Relations
?I was blown away after reading Vicki Kunkel?s new book. Not only does she supply strategies that almost any business can immediately use in their marketing efforts, she explains why they work in a deep, satisfying way. More importantly, the information in this book is evergreen and not based on some new marketing fad. This is the kind of book that ends up dog eared with yellow highlights all over the place in a very short period of time!?
?Michael Lovitch, CEO, The Hypnosis Network
?Reading Vicki Kunkel's Instant Appeal is a must. Whether you want to market yourself, your products, or your business, you have to read this book. She has mastered the understanding of what gets a person to act when it comes to making a purchase. If you want to increase your profits, you'll make this book your marketing bible!?
?Kurek Ashley, International peak performance coach and author of How Would Love Respond?
If your business is persuading people, changing minds, building brands or creating consensus this book will change your life. Instant Appeal reveals the scientifically proven secrets of human behavior that make your success in advertising, marketing, sales and negotiation simple, predictable and profitable.
?Dave Lakhani, Author ofPersuasion: The Art of Getting What You Want and Subliminal Persuasion: Influence and Marketing Secrets They Don?t Want You To Know.
?Spellbinding. This book includes strategy after strategy that you can immediately use to understand why people do what they do, and apply it to develop your own persuasive power. An incredible read. You won?t be able to put it down.?
?Kenrick Cleveland, persuasion coach
?Vicki Kunkel has done a great job with this book. It is fresh, insightful, and entertaining to read?but most of all it is practical, with applicable information that will make a dramatic difference for you in your journey to success.?
?Douglas Vermeeren, Achievement expert, film producer, and creator of the movie The Opus
?If you?ve been looking for ways to attract more business, more influence, or more kudos, you just found some exciting answers!"
?Rich Fettke, author of Extreme Success
?Clearly, Vicki Kunkel is a teacher at ease with her subject as she convincingly provides her readers with an entirely new way of looking at the root causes of human interaction. This is a must read for any aspiring elected official.?
?Michael D. Bishop, Senate Majority Leader, MichiganState Senate
?Amazing, outstanding, and exceptional. The information in this book totally blew me away. Vicki not only understands primal appeal so completely, but can also communicate it in such a way that the rest of us can understand and benefit from it. Everyone who sells a product, a service, an idea, or even just themselves (in other words, all of us) should own this book. Those who do will make more money, serve others more effectively, have more friends and a lot more fun.?
?Bob Burg, author of Endless Referrals and coauthor of The Go-Giver
Vicki Kunkel gives us the science, insights, and statistics behind what it takes to create ?Instant Appeal? and make the factors of attraction work for you and your business. This brilliant book is interesting, informative, based on solid research and a must-read for anyone wanting to gain influence and attract others to their offerings like a magnet.?
?Dr. Joe Rubino, Founder, CenterForPersonalReinvention.com; Creator, SelfEsteemSystem.com
?Instant Appeal is a cross between Gladwell's Tipping Point and Levitt'sFreakonomics; it's brimming with well-researched, counterintuitive new insights on the science of mass appeal. A fascinating read.?
?Talane Miedaner, author of Coach Yourself to Success
Condizione libro: New
Descrizione libro AMACOM, 2008. Condizione libro: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP79888047
Descrizione libro AMACOM. Hardcover. Condizione libro: Fair. Dust Cover Missing. Codice libro della libreria G0814409466I5N01
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Descrizione libro Condizione libro: Good. Book Condition: Good. Codice libro della libreria 97808144094664.0
Descrizione libro AMACOM, 2008. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0814409466
Descrizione libro AMACOM, 2008. Hardcover. Condizione libro: New. book. Codice libro della libreria 0814409466
Descrizione libro AMACOM. Hardcover. Condizione libro: New. 0814409466 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-0814409466
Descrizione libro AMACOM. Hardcover. Condizione libro: Fine. 0814409466 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria LNTM-0814409466
Descrizione libro AMACOM, 2008. Hardcover. Condizione libro: Very Good. Codice libro della libreria P020814409466
Descrizione libro AMACOM, 2008. Hardcover. Condizione libro: New. Codice libro della libreria P110814409466