ISBN 10: 1906704082 / ISBN 13: 9781906704087
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Riassunto: International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives' strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author's own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses. __________________________________ John Kuada is Professor and Grundfos chair holder in International Marketing and Inter-cultural Management at the Department of Business Studies, Aalborg University, Denmark. He is the coordinator of the university's Master's degree programmes in International Business and International Marketing. He is also the founder and editor of African Journal of Business and Economic Research and serves as a regular reviewer for such international journals as Journal of Macro-marketing, Journal of World Business, and Journal of African Business. In addition to teaching and research he has consulted for businesses and international organisations such as International Finance Corporation (a member of the World Bank Group) and the Danish International Development Agency (Danida).

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Kuada, John
Editore: Adonis & Abbey Publishers Ltd 2008-07-15 (2008)
ISBN 10: 1906704082 ISBN 13: 9781906704087
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Descrizione libro Adonis & Abbey Publishers Ltd 2008-07-15, 2008. Paperback. Condizione libro: New. 1906704082 New Condition. Ships immediately. Codice libro della libreria Z1906704082ZN

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Descrizione libro Adonis Abbey Publishers Ltd, United Kingdom, 2008. Paperback. Condizione libro: New. New.. Language: English . Brand New Book ***** Print on Demand *****.International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author s own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses. John Kuada is Professor and Grundfos chair holder in International Marketing and Inter-cultural Management at the Department of Business Studies, Aalborg University, Denmark. He is the coordinator of the university s Master s degree programmes in International Business and International Marketing. He is also the founder and editor of African Journal of Business and Economic Research and serves as a regular reviewer for such international journals as Journal of Macro-marketing, Journal of World Business, and Journal of African Business. In addition to teaching and research he has consulted for businesses and international organisations such as International Finance Corporation (a member of the World Bank Group) and the Danish International Development Agency (Danida). Codice libro della libreria AAV9781906704087

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John E. Kuada
Editore: Adonis Abbey Publishers Ltd, United Kingdom (2008)
ISBN 10: 1906704082 ISBN 13: 9781906704087
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Descrizione libro Adonis Abbey Publishers Ltd, United Kingdom, 2008. Paperback. Condizione libro: New. New.. Language: English . Brand New Book ***** Print on Demand *****. International Market Analysis: Theories and Methods is an indispensable book for students and executives of international businesses who want to make sense of their global market opportunities. The book gives readers a concise overview of the theoretical foundations of international market analysis and practical guidance on how to generate and disseminate knowledge about existing and new markets in order to support executives strategic responses to customer needs. The discussions are based on tested concepts and frameworks in combination with the author s own professional insights into global business situations. Highlights of the book include detailed discussions of the relationships between market-orientation and market analysis, concepts and types of international market knowledge, meta-theoretical foundations of international market analysis, an integrative model for international market opportunity identification, as well as specific tools for quantitative and qualitative data collection and analyses. John Kuada is Professor and Grundfos chair holder in International Marketing and Inter-cultural Management at the Department of Business Studies, Aalborg University, Denmark. He is the coordinator of the university s Master s degree programmes in International Business and International Marketing. He is also the founder and editor of African Journal of Business and Economic Research and serves as a regular reviewer for such international journals as Journal of Macro-marketing, Journal of World Business, and Journal of African Business. In addition to teaching and research he has consulted for businesses and international organisations such as International Finance Corporation (a member of the World Bank Group) and the Danish International Development Agency (Danida). Codice libro della libreria AAV9781906704087

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Descrizione libro Adonis and Abbey Publishers Ltd, 2008. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9781906704087

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Descrizione libro Adonis & Abbey Publishers Ltd, 2008. Paperback. Condizione libro: New. book. Codice libro della libreria 1906704082

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Descrizione libro Adonis & Abbey Publishers Ltd, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9781906704087_lsuk

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Descrizione libro Adonis and Abbey Publishers Ltd, 2008. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9781906704087

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 4151578

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Descrizione libro Adonis & Abbey Publishers Ltd, 2017. Paperback. Condizione libro: New. This item is printed on demand. Codice libro della libreria 1906704082

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Descrizione libro Adonis & Abbey Publishers Ltd, 2008. Condizione libro: New. This item is printed on demand for shipment within 3 working days. Codice libro della libreria GM9781906704087

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