ISBN 10: 193281325X / ISBN 13: 9781932813258
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This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs . How to Measure Internet Marketing . Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting. Codice inventario libreria

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Riassunto: This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ( webinars ) to attract, register and quality potential customers.

L'autore: Lawrence Harte is the president of Althos, an expert information provider covering the communications industry. He has over 29 years of technology analysis, development, implementation, and business management experience. He has setup, managed, and provided training for keyword advertising, search engine optimization, affiliate links, and email broadcast marketing programs. Mr. Harte has interviewed hundreds of Internet marketing experts and tested many types of web marketing systems to discover the key success principles used for Internet marketing programs. Mr. Harte's combined knowledge and experience in business systems, communications technologies allow him to communicate well with all people within a company that have a need to understand marketing programs and communication systems. He has authored over 100 books on communications technologies and systems on topics including Internet Marketing, Business Finance, Mobile Communications, IP Telephony, and Billing Systems. Mr. Harte holds many degrees and certificates include an Executive MBA from Wake Forest University (1995) and a BSET from the University of the State of New York, (1990).

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Lawrence Harte
Editore: Althos Publishing (2008)
ISBN 10: 193281325X ISBN 13: 9781932813258
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Descrizione libro Althos Publishing, 2008. Perfect Paperback. Condizione libro: Good. Minor wear. Satisfaction 100% guaranteed. Codice libro della libreria mon0001698269

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Descrizione libro Althos Publishing, 2008. Condizione libro: Very Good. 1st Edition. N/A. Great condition for a used book! Minimal wear. Codice libro della libreria GRP89315877

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Descrizione libro Althos Publishing, 2008. Condizione libro: Good. 1st Edition. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Codice libro della libreria GRP92740417

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Descrizione libro Althos Publishing. Perfect Paperback. Condizione libro: VERY GOOD. little to no wear, pages are clean. The cover and binding are crisp with next no creases. Codice libro della libreria 2731162499

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Descrizione libro Paperback. Condizione libro: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice libro della libreria GOR004038358

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Descrizione libro Condizione libro: Very Good. Book Condition: Very Good. Codice libro della libreria 97819328132583.0

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Descrizione libro Althos Publishing, 2008. Perfect Paperback. Condizione libro: New. Codice libro della libreria P11193281325X

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Descrizione libro Althos Publishing, 2008. Perfect Paperback. Condizione libro: Good. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Codice libro della libreria 193281325X

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