Titolo: The Invisible Grail: How Brands Can Use ...
Casa editrice: Cyan Communications
Data di pubblicazione: 2006
Condizione libro: very good
Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9781904879695-3
Riassunto: Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.
John Simmons is the author of The Economist Guide to Brands and Branding, My Sister's a Barista, and We, Me, Them & It. He is a former director at Interbrand, a leading consulting firm.
Metodi di pagamento
La libreria accetta i seguenti metodi di pagamento:
Libreria AbeBooks dal: 13 giugno 2014
We guarantee the condition of every book as it is described on the Abebooks web sites. If
you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order has not arrived, you are eligible for a refund within 30 days of the estimated delivery
date. If you have changed your mind about a book that you have ordered, please use the Ask
bookseller a question link to contact us and we will respond within 2 business days.
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.
Descrizione libreria: Nearfine Books is a bookseller specialised in hard-to-find and out-of-print titles. We are based in London and New York.