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The Invisible Grail: How Brands Can Use Words to Captivate Audiences

Simmons, John

Editore: Cyan Communications, 2006
ISBN 10: 1904879691 / ISBN 13: 9781904879695
Usato / Quantità: 1
Da Nearfine Books (Brooklyn, NY, U.S.A.)
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Titolo: The Invisible Grail: How Brands Can Use ...

Casa editrice: Cyan Communications

Data di pubblicazione: 2006

Condizione libro: very good


Gently used. Expect delivery in 2-3 weeks. Codice inventario libreria 9781904879695-3

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Riassunto: Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.

L'autore: John Simmons is the author of The Economist Guide to Brands and Branding, My Sister's a Barista, and We, Me, Them & It. He is a former director at Interbrand, a leading consulting firm.

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