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Irresistible Apps

Chris Lewis

7 valutazioni da GoodReads
ISBN 10: 1430264217 / ISBN 13: 9781430264217
Editore: Springer-Verlag Gmbh Mrz 2014, 2014
Nuovi Condizione: Neu Taschenbuch
Da Rhein-Team Lörrach Ivano Narducci e.K. (Lörrach, Germania)

Libreria AbeBooks dal 11 gennaio 2012

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Neuware - When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developers, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but you may be difficult to understand exactly how to do this. For example, what is so appealing about Angry Birds Why do people get addicted to games like World of Warcraft What makes Amazon users keep buying from Amazon Why do so many people love Khan Academy Why do people care about Reddit karma The answers are found in Gameful patterns, Social patterns, Interface patterns, and Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Using this knowledge, good and bad implementations of the patterns are shown so practitioners can use the patterns effectively and avoid pitfalls along the way. 183 pp. Englisch. Codice inventario libreria 9781430264217

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Dati bibliografici

Titolo: Irresistible Apps

Casa editrice: Springer-Verlag Gmbh Mrz 2014

Data di pubblicazione: 2014

Legatura: Taschenbuch

Condizione libro:Neu

Descrizione articolo

Riassunto:

When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developers, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but you may be difficult to understand exactly how to do this.

For example, what is so appealing about Angry Birds? Why do people get addicted to games like World of Warcraft? What makes Amazon users keep buying from Amazon? Why do so many people love Khan Academy? Why do people care about Reddit karma?

The answers are found in Gameful patterns, Social patterns, Interface patterns, and Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Using this knowledge, good and bad implementations of the patterns are shown so practitioners can use the patterns effectively and avoid pitfalls along the way.

What you’ll learn
  • How to use motivational design patterns to create meaningful experiences for users
  • How to write motivational user stories
  • The psychology of your users
  • Techniques for improving your software in ways your users will notice
  • Examples of the patterns in use, both well-implemented and poorly implemented
  • How to analyze software for motivational effectiveness using case studies and the pattern library
Who this book is for

This book is for software designers and developers working on mobile and web apps, especially those using retention-based payment models. It's also for academics and students working on Human-Computer Interface and Software Engineering.

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