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Irresistible Apps

Chris Lewis

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ISBN 10: 1430264217 / ISBN 13: 9781430264217
Editore: Springer-Verlag Gmbh Mrz 2014, 2014
Nuovi Condizione: Neu Brossura
Da Rhein-Team Lörrach Ivano Narducci e.K. (Lörrach, Germania)

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Neuware - When you create an app, a website, or a game, how do you get users, and perhaps more importantly, how do you keep them Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developers, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but you may be difficult to understand exactly how to do this. For example, what is so appealing about Angry Birds Why do people get addicted to games like World of Warcraft What makes Amazon users keep buying from Amazon Why do so many people love Khan Academy Why do people care about Reddit karma The answers are found in Gameful patterns, Social patterns, Interface patterns, and Information patterns. Not only will you learn about these patterns, you'll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Using this knowledge, good and bad implementations of the patterns are shown so practitioners can use the patterns effectively and avoid pitfalls along the way. 183 pp. Englisch. Codice inventario libreria 9781430264217

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Titolo: Irresistible Apps

Casa editrice: Springer-Verlag Gmbh Mrz 2014

Data di pubblicazione: 2014

Legatura: Taschenbuch

Condizione libro:Neu

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Riassunto:

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?

The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

About the Author:

Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.

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